Manager, Marketing

Sime Darby Property

Petaling Jaya

MYR 100,000 - 150,000

Job description

Requirements

Job Purpose

To oversee Marketing for Affordable Home Projects (SEED), reporting directly to the General Manager (GM, Development Services).
The role includes the overall planning and implementation of effective Development and Phase Marketing Plans and ensuring the timely execution of all New Launches as per Budget Plan, as well as to clear unsold stock.

Job Responsibilities
Branding

To lead Brand Positioning of new SDP product.
To prepare and work with the central marketing team to craft communication and media plan to implement branding strategy.

Product

Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
Develop a marketing plan for the products support in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Identify market trends & opportunities, review competitor activities and changes in consumer needs/wants (Market Intelligence).

Pricing Strategy

Developing and implementing pricing strategies that enhance profitability.
Formulate pricing strategies with market intelligence in place.
Working closely with other teams to closely track movements in costs.
Analyzing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels.
Assisting in creating promotional campaigns.
Tracking market trends and keeping up to date on prices set by competitors.
Develop overall marketing objectives, strategies & action plans to ensure marketability & salability of all products.
Execute product marketing launch process, strategize on market positioning, value propositions to facilitate communication and sales presentations.
Oversee end-to-end strategy, planning and execution of all new product launches and ensure launch success.
Implement action plans to market and sell ‘not new launches' and completed stock.

Promotion

Set the overall sales strategy, ensure channel, and launch readiness, and manage the quarterly and long-term business planning.
Translates the strategy into defined tactics, programs/projects, priorities, and timelines, and ensures alignment with strategic plans to turn strategy into reality.
Drive decisions for the product line to define market opportunities and to develop a Product Launch strategy.

Pre Sales Planning

Develop strategies for reaching customers and generating sales leads.
Provide financial analysis assistance to sales team required for negotiation planning.
Ensure tracking sales objectives along with promotion effectiveness.
Develop promotion analysis framework as required for tracking purposes plus analyze ROI on promotion investment.

Education & Professional Experience

Degree in Business / Marketing or relevant discipline.
Minimum 10 years of relevant working experience, preferably with good working knowledge in property development / commercial & retail development / real estate management.