Manager Market Strategy SEA & Marketing SG/MY

About this Position: Translating market insights into market strategy and ensuring implementation in SEA.
Implementing regional marketing and business plan towards defined marketing direction to achieve business objectives for Malaysia and Singapore.

What you´ll do:

1. Steers cross-strategic business units' transformational initiative.
2. Oversees market and competitor research and uses insights, e.g., to identify, evaluate, and decide on new market potentials / white spots.
3. Steers business cases and evaluates, decides on, and drives new business models.
4. Drives communication and interaction with Marketing teams, Sales teams, and internal and external stakeholders.
5. Steers and executes local marketing mix, communication campaigns, new product introduction, pricing, brand, etc.
6. Manages resources needed and ensures timely local execution of initiatives.
7. Responsible for marketing budget steering.