To be responsible for development and implementation of growth strategies for Medical IT products
To identify product gaps and opportunity based on understanding of market trends / requirements
Assess and evaluate potential medical IT products including software, hardware, and medical devices to ensure they meet the needs of the market and comply with regulatory requirements.
To effectively manage and build principal relationship
To regularly benchmark multiple needs as well as team service offerings against major competition, and proactively implement strategic plans
Work closely with team members to review needs, identify threats, and communicate corrective or preventive strategies accordingly
To constantly review market trends and client feedback to anticipate future market needs
Work with team in product positioning, benchmarking against major brand competitor
Collaborate with implementation teams, healthcare professionals, and vendors to plan and execute the implementation of medical IT products, ensuring seamless integration with existing systems and workflows.
Investigate and resolve technical issues related to medical IT products, working closely with vendors and IT teams to ensure timely resolution and minimize downtime.
Launch products with principals and FSS team leaders effectively to target relevant market segment and control for success
Stay abreast of competition, monitor market trends consistently, client feedback, plan, implement and adopt appropriate strategies
To attend training when so required and to train the FSS team and product team in the assigned specialty care area after principal training
To organise, manage and follow through on any seminars and exhibitions assigned to by the company
Work with FSS team leader to develop product sales strategies
Gather product market data by calling on customers with field staff and evaluating sales call results
Roll out promotional activities plan, conduct product presentations, assist and support in-services and develop training programs for selected agency products as well as product evaluation trials and survey feedback for new product developments to principals
Build relationships with key opinion leaders and network with key stakeholders in their respective care areas
Manage and monitor demo units’ order and utilisation
Manage, escalate and resolve products and field issues with principals
Update and support FSS team for product changes throughout product life cycle
Ensure sales team is equipped with the necessary technical expertise to enable them to sell the product and has access to printed and electronic promotional materials, product training, and relevant clinical papers
Present product progress to superior
Active management of product lifecycle through gathering and prioritising product and customer requirements, defining the product vision to ensure revenue and customer satisfaction goals are met
Qualification
Bachelor's degree in Computer Science, Information Technology, Biomedical Engineering, or a related field.
Five years or above of relevant experience in a similar role
Ability to develop effective competitive strategies
Good experience and knowledge in medical solutions in Healthcare Industry