Manager - Digital

POSITION SUMMARY

As a Digital Manager, you are responsible for defining and leading the digital marketing, social media, and communication strategy. This role ensures consistency with the overall brand direction and strategy, with a strong emphasis on e-Commerce platforms and social media.

To excel in this role, you need to have in-depth knowledge of local consumer behaviour and can develop full-funnel media activations that drive growth and positive consumer engagement.

KEY RESPONSIBILITIES

Digital Strategy & Social Media Management

• Define and lead the digital marketing, social media, and communication strategy, ensuring alignment with brand direction and business objectives.
• Build and expand the brand's social media presence to strengthen brand positioning and engagement.
• Plan and execute weekly and monthly digital content in collaboration with digital agencies to maximize digital presence.
• Brainstorm and implement new and creative growth strategies through digital marketing.

Performance Marketing & Media Planning

• Integrate digital performance-driven ads with influencer programs to maximize engagement and conversion.
• Manage the media budget effectively to optimize Return on Ad Spend (ROAS) and set clear objectives and KPIs for online and offline campaigns.
• Collaborate closely with the Marketing and e-Commerce teams to enhance digital media performance and achieve sales and consumer acquisition goals.
• Identify critical conversion points and bounce rate/drop-off points to optimize sales conversion.
• Plan and execute SEO/SEM strategies, including keyword search optimization and digital marketing campaigns via Google AdWords, social media (Facebook, Instagram), and third-party platforms.

Data Analytics & Optimization

• Measure and optimize spending based on the performance of marketing campaigns, analyzing metrics such as new visitors, conversion rate, and online sales increment.
• Extract and analyze data from web analytics tools (Google Analytics) to derive insights that impact communication strategies and business performance.
• Identify trends and insights to optimize spend and maximize campaign efficiency.
• Measure and report the performance of all digital marketing campaigns, assessing results against ROI and KPIs for continuous improvement.

Collaboration & Stakeholder Management

• Work closely with Media Agencies, Platform, and Enabler representatives to ensure accurate campaign execution, strategic alignment, and insightful reporting.
• Ensure clear communication and collaboration with cross-functional teams, including Marketing and e-Commerce, to drive successful digital initiatives.

KEY PERFORMANCE INDICATORS (KPI)

To be determined by the position’s reporting manager with the following factors also be taken into consideration as part of the role’s KPI:

Direct Influence:

• Brand awareness
• Brand loyalty
• Marketing spend ROI (MROI)

Indirect Influence:

• Overall sales

Other measures of success but are not limited to:

• Positive stakeholder feedback – management, peers, visitors
• All communication reflects company’s standards
• All deadlines are met
• All matters dealt with quickly and professionally
• All procedures and policies adhered to

KNOWLEDGE, SKILLS, AND EXPERIENCE

• Proven experience in digital marketing, social media management, and e-Commerce.
• Strong analytical skills with experience in digital performance marketing and media planning.
• Proficiency in SEO/SEM, Google AdWords, and social media advertising.
• Hands-on experience with data extraction and analysis tools such as Google Analytics.
• Ability to manage budgets effectively and optimize digital spend for maximum ROI.
• Strong collaboration and stakeholder management skills.
• Creative thinker with a strategic mindset to drive business growth through digital channels.