MANAGER, CREATIVE & BRANDING MANAGEMENT

Job Description

1. Responsible for developing PTP Brand Management Strategy and facilitating all planned branding initiatives and activities.
2. Carry out online and offline intelligent market research and analysis on ways to improve PTP brand in line with the current and future trends of the market and industry.
3. Develop strategies and facilitate branding campaigns across print, broadcast, and online platforms to build the credibility of PTP brand and ensure it is perceived positively.
4. Custodian of creative content and corporate identity (CI Manual).
5. Manage all aspects of Corporate Branding & Advertising.
6. Manage all creative outputs by internal (and external) designers.

Requirements

1. Candidate must possess at least a Bachelor’s or Master’s Degree in Mass Communications, Marketing, Advertising, or Business & Administration or equivalent.
2. At least 7-12 years of relevant working experience.
3. Male or female candidate.
4. Good in project planning and implementation as well as project management.
5. Good understanding of building brand awareness and the marketing mix.
6. Creativity and problem-solving ability.
7. Graphic design skills.
8. Excellent leadership, organization, attention to detail, communication, and problem-solving skills.
9. Willing to go the extra mile, multi-task, and be a team player.
10. Able to work odd hours when required and willing to work during weekends and rest days if requested.
11. Familiarity with the port, shipping, or logistics industry and business environment would be an advantage.