Lead Generation & Growth Specialist (APAC)

About Assai Software

Assai is a global leader in document control and project information management for complex engineering and construction projects. From energy to infrastructure, we support major companies with robust, scalable software trusted by the world’s leading project teams. Headquartered in the Netherlands, we’re growing rapidly, and APAC is a key region in our strategic expansion.

The Role

The Lead Generation & Growth Specialist is an outbound-focused role, responsible for generating qualified pipeline through structured prospecting, intent-based outreach, and personalized lead engagement for the APAC Region. Reporting to the Lead Generation & Growth Team Lead (NL), this role collaborates closely with Sales to ensure alignment on outreach priorities and lead qualification. Unlike traditional sales development roles, this position leverages buyer signals, data-driven targeting, and modern engagement tools to create a warm, qualified funnel that increases conversion rates and overall pipeline efficiency.

Responsibilities

• Lead Qualification - Apply scoring models, engagement data, and prospect signals to assess and prioritize leads.

• Outbound Prospecting - Execute structured outreach via email, LinkedIn, phone, and chat to generate interest and meetings.

• Tool Proficiency - Use sales engagement tools such as Apollo, Outreach, or Drift to scale and personalize outreach.

• Audience Targeting - Use persona, firmographic, and intent data to tailor outreach for relevance.

• CRM Discipline - Maintain clean, up-to-date records in systems like Salesforce, supporting tracking and reporting.

• Lead Scoring Application - Apply lead scoring logic based on campaign performance and response behavior.

• Sales Handoff Process - Ensure qualified leads are passed to Sales with clear, contextual insights to support conversion.

Competencies

• Conversion Focus - Focus on quality and conversion when booking meetings and passing leads to Sales.

• Account Mapping - Identify key roles and decision-makers within target accounts for personalized outreach.

• Collaboration with Sales - Provide feedback and insight from outreach efforts to support Sales alignment.

• Outbound Execution - Deliver persona-based outreach using segmentation, timing, and best practices.

• AI-Enabled Engagement - Leverage modern sales tools to scale outreach and improve response rates.

• Performance Awareness - Use outreach and lead data to refine the approach and improve performance.

• Process Consistency - Follow structured outreach workflows to ensure reliability and scalability.

Working Conditions

Assai Software Services offers a diverse and flexible job in a growing international organization with good future perspectives. At work, we have an informal culture with a team-spirit and hands-on environment, where good employment conditions apply. Assai is an innovative organization where you have the opportunity to shape your own tasks and responsibilities, taking the organization objectives into account. The job takes place in our office in Kuala Lumpur and we are looking for a full time employee (40 hours).

Additional Information

• Work location is the Kuala Lumpur office.

• You will need to live in and have a work permit for Malaysia. We will not accept applications without this requirement.

• Full-time employment (40 hours per week);

• Possibility to work partly from home (40%);

• Competitive salary, based on qualifications and experience.

• Bonus component based on KPI’s.

Our Values

We foster empowerment and like to stimulate a ‘can do’ mentality by also being supportive of each other and our customers. By closely working together, we are continuously looking for improvements, which will support our effectiveness in our roles.

Minimum Requirements

• Bachelor’s degree in marketing, business, communications, or a related field (preferred, not mandatory).

• 4+ years of experience in outbound lead generation, sales development, and/or business development.

• Proficiency with CRM systems and modern sales engagement tools.

• Solid understanding of qualification frameworks, persona-based outreach, and targeting strategy.

• Experience using tools like Apollo, Drift, Outreach, or similar platforms is preferred.