IT Business Analyst (Sales & Marketing)

The role is responsible for gathering detailed requirements from the business, which will form the basis for the project's scope. Additionally, the role involves sharing expertise and guiding the business through probing questions to develop comprehensive requirements.

Key Accountabilities

Customer Needs Identification

Conduct stakeholder analysis to identify relevant and key stakeholders whose input will be required for the development of business requirements.

Lead the gathering of information from key stakeholders and the IT customer community to gain an in-depth understanding of their needs through interviews, workshops, surveys, use-cases, brainstorming, prototyping, document analysis, etc.

Requirements Elicitation

Analyse all documentation and information received from the customer needs identification process from key stakeholders and the IT customer community.

Critically evaluate and validate customer needs on technical feasibility, business relevancy and alignment to IT and strategic objectives.

Lead the development of clear, concise and unambiguous requirements in a formal business requirements document with a clear definition of project scope to avoid scope creep.

Circulate and playback formal business requirement documents to key stakeholders for review and feedback.

Incorporate feedback from relevant stakeholders and seek approval/sign-off.

Escalate potential issues and risks to the IT Manager or Project Manager in an effective and timely manner.

Stakeholder Engagement and Communication

Maintain regular communication with the IT Manager, Project Manager and key project team resources to inform on status and seek clarification where required.

Maintain regular communication with key stakeholders throughout the requirements development process to understand their needs, request feedback and inform on status.

Collaborate closely with the Product Owners, Business SMEs, Solution Architects and implementation team to provide clarification on business requirements to ensure they can be translated into robust solutions that will satisfy stakeholder needs.

Ensure the business requirements provide a clear basis from which to write the specifications, test cases and user guides.

Key Requirements

Bachelor's degree in IT-related field.

Minimum of 2 years of proven experience in a business analysis role, preferably within the FMCG industry.

Experience in customer-facing Sales & Marketing and CRM processes.

Functional expertise in Salesforce CRM, AEM Websites, Data/BI, and Power BI/Microsoft Azure.

Proficient in business requirements gathering, Microsoft Office, and sales processes.

Detail-oriented and skilled in probing to gather comprehensive requirements.

Excellent communication and interpersonal skills for effective collaboration with internal and external stakeholders.