IBM ASEAN External Communications Professional

Job Responsibilities

• Conceptualize and execute on IBM’s external communication strategies to drive greater visibility for the IBM brand and build thought leadership for specific businesses creatively and increase IBM’s share of voice for both Thailand and ASEAN.
• Build mindshare for the IBM brand and capabilities by leveraging relationships with key media and various external stakeholders in the region.
• Develop and lead execution of communications plans for key IBM imperatives aligned to business strategies.
• Conceptualise programs at an ASEAN level and help country teams to replicate these locally to drive consistent storytelling and increase share of voice.
• Localising global narratives and providing the country teams with a view of the key activities they can take advantage of.
• Develop aligned, consistent messages applying communications techniques with a strong storytelling approach to align to the national agenda.
• Make sound judgement in managing crisis working with internal and external stakeholders with the aim to minimise impact to the IBM brand.
• Support teamwork and collaboration for Communications and Social Media campaign planning and execution along with taking a social first approach for announcements, as needed.
• Support country teams on helping them build their external media narrative and have a healthy, consistent lineup of media activities.

Your Role and Responsibilities

IBM seeks a dynamic and experienced External Communications professional to join the ASEAN Communications and Social team. A keen understanding of the technology market, excellent relationships with top-tier media (preferably with a good understanding of Thailand and ASEAN as a region), and good knowledge of social media are prerequisites for the role. With strong stakeholder management skills, the successful candidate, working collaboratively with the Thailand leadership and ASEAN team, will build a powerful brand presence for IBM.

Required Education

Bachelor's Degree

Required Technical and Professional Expertise

This role requires a deep understanding of the Communications discipline:

• Good experience in strategizing and executing plans that engage traditional and social media to build strong brand preference.
• Extensive and deep relationships with top-tier media in the ASEAN region.
• Highly skilled in developing strong narratives that align to ASEAN’s National Agendas.
• Able to identify key industry/client issues and execute tactics that build favorable mindshare.
• Competent in acting as a strategic advisor to Senior Management and Global Spokespersons.

Specific Skills Include:

• 5-8 years of experience in communications.
• Strategic and critical thinker.
• Excellent and experienced writer and content creator.
• Teamwork advisor.
• Innovator who thrives in fast-paced/ambiguous environments.
• Curious researcher.
• Good with Thai language.

Your Life @ IBM

In a world where technology never stands still, we understand that dedication to our clients' success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

About IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason, and science, we can improve business, society, and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Other Relevant Job Details

For additional information about location requirements, please discuss with the recruiter following the submission of your application.

Job Title: IBM ASEAN External Communications Professional

Job ID: 15349

City: Petaling Jaya

State: Selangor

Country: Malaysia

Work Arrangement: Hybrid

Area of Work: Enterprise Operations

Employment Type: Regular

Position Type: Professional

Some travel may be required based on business demand.

Company: (0088) IBM Malaysia Sdn. Bhd.

Shift: General (daytime)