IBM ASEAN External Communications Professional

Introduction

IBM seeks a dynamic and experienced External Communications professional to join the ASEAN Communications and Social team. Keen understanding of the technology market, excellent relationships with top-tier media (preferably good understanding of Thailand and ASEAN as a region); good knowledge of social media are prerequisites for the role. With strong stakeholder management skills, the successful candidate, working collaboratively with the Thailand leadership and ASEAN team will build a powerful brand presence for IBM.

Key Responsibilities

• Conceptualize and execute on IBM’s external communication strategies to drive greater visibility for the IBM brand and build thought leadership for specific businesses creatively and increase IBM’s share of voice for both Thailand and ASEAN.
• Build mindshare for the IBM brand and capabilities by leveraging relationships with key media and various external stakeholders in the region.
• Develop and lead execution of communications plans for key IBM imperatives aligned to business strategies.
• Conceptualize programs at an ASEAN level and help country teams to replicate these locally to drive consistent storytelling and increase share of voice.
• Localize global narratives and provide the country teams with a view of the key activities they can take advantage of.
• Develop aligned, consistent messages applying communications techniques with a strong storytelling approach to align to the national agenda.
• Make sound judgments in managing crises, working with internal and external stakeholders with the aim to minimize impact to the IBM brand.
• Support teamwork and collaboration for Communications and Social Media campaign planning and execution along with taking a social-first approach for announcements, as needed.
• Support country teams in building their external media narrative and maintain a healthy, consistent lineup of media activities.

Required Technical and Professional Expertise

This role requires a deep understanding of the Communications discipline:

• Good experience in strategizing and executing plans that engage traditional and social media to build strong brand preference.
• Extensive and deep relationships with top-tier media in the ASEAN region.
• Highly skilled in developing strong narratives that align with ASEAN’s National Agendas.
• Able to identify key industry/client issues and execute tactics that build favorable mindshare.
• Competent in acting as a strategic advisor to Senior Management and Global Spokespersons.

Specific skills include:

• 5-8 years of experience in communications.
• Strategic and critical thinker.
• Excellent and experienced writer and content creator.
• Effective collaborator.
• Teamwork advisor.
• Innovator who thrives in fast-paced/ambiguous environments.
• Curious researcher.
• Good with Thai language.