Head of sales (Digital)

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES:

What you will do :

1. Lead and oversee the entire sales division, ensuring revenue and performance targets are consistently met.
2. Set sales objectives, KPIs, and performance benchmarks for Business Directors and Account Managers.
3. Monitor team sales performance, identify improvement areas, and implement corrective strategies.
4. Develop strategic sales initiatives to increase market penetration and maximize advertiser spending.

Revenue Growth & Business Expansion

1. Drive revenue generation through new business opportunities and existing client growth.
2. Oversee deal negotiations, pricing strategies, and revenue forecasting to optimize profitability.
3. Develop and execute cross-platform media sales strategies (YouTube, Social, Display & Programmatic, and integrated advertising solutions).
4. Identify market gaps and growth opportunities, ensuring the company remains at the forefront of the industry.

Key Client & Industry Partnerships

1. Cultivate and maintain strong relationships with key clients, agencies, and industry stakeholders.
2. Represent the company in industry events, conferences, and strategic networking opportunities.
3. Provide consultative sales leadership, advising clients on advertising trends and solutions that drive business impact.

Sales Strategy, Process Optimization & Reporting

1. Develop and implement structured sales processes, CRM tracking, and performance monitoring frameworks.
2. Use data-driven decision-making to ensure accurate forecasting, pricing models, and pipeline management.
3. Work closely with Business Intelligence (BI), Finance, and Operations to drive sales insights and revenue planning.
4. Optimize sales workflow automation and reporting tools to enhance efficiency and scalability.

Team Leadership & Performance Management

1. Lead, mentor, and manage Business Directors and sales teams, ensuring they meet performance goals.
2. Foster a high-performance sales culture, ensuring accountability, motivation, and consistent results.
3. Conduct sales training, performance evaluations, and career development programs to enhance team effectiveness.
4. Align the team's focus with company priorities, business growth objectives, and sales innovation strategies.

REQUIREMENTS:

Who you are:

1. 10+ years of experience in sales leadership, business development, or strategic account management in the digital advertising industry.
2. Proven track record in driving revenue growth, leading high-performing sales teams, and securing long-term partnerships.
3. Strong leadership, negotiation, and stakeholder management skills.
4. Expertise in advertising sales, media planning, programmatic, and cross-platform solutions.
5. Data-driven mindset with the ability to use BI insights for forecasting and strategy development.
6. Experience in CRM management, pipeline forecasting, and sales automation tools.
7. Excellent communication and relationship-building skills.

About Us

Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms.

As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals.