Head of Marketing - Proton & E.Mas

Job Responsibility

Marketing Strategy and Planning

• Develop and execute comprehensive marketing plans and strategies that align with the company’s sales goals.
• Oversee branding, positioning, and communications across all channels.
• Monitor market trends, competitor activities, and customer insights to guide marketing direction.
• Propose marketing budgets and ensure cost-effective execution of campaigns.

Digital Marketing

• Lead digital initiatives across social media, SEO, SEM, email marketing, and website management.
• Supervise content strategy including short videos, live sessions, and product promotions.
• Drive lead generation and online conversion efforts through paid and organic channels.

Campaigns and Promotions

• Plan and execute marketing campaigns, including festive promotions, roadshows, test drive events, and new model launches.
• Collaborate closely with the sales team to support product promotions and showroom activities.
• Coordinate with Proton HQ for alignment with national campaigns and branding guidelines.

Team Management

• Lead, train, and mentor the in-house marketing team (content creators, designers, etc.).
• Monitor team performance and ensure timely delivery of marketing deliverables.
• Build and maintain strong relationships with vendors, media partners, and influencers.

Analytics and Reporting

• Measure ROI and KPIs of marketing campaigns.
• Prepare regular reports on marketing effectiveness, customer reach, and campaign results for management review.

Job Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of marketing experience, preferably in the automotive industry.
• Strong leadership and project management skills.
• Excellent communication, presentation, and analytical skills.
• Solid knowledge of social media platforms, digital marketing tools, and CRM systems.
• Creative mindset with a strategic approach to brand and campaign planning.
• Able to multitask in a fast-paced environment with attention to detail.
• Fluent in English and Bahasa Malaysia; Mandarin is an added advantage.

Job Benefits

• Competitive salary + performance bonuses
• EPF, SOCSO, EIS
• Annual bonus and career progression opportunities
• Dynamic and supportive working environment
• Staff vehicle discount