Head of Marketing, Group

Our client, based in Hong Kong, is a diversified multinational corporation with subsidiaries in almost 30 countries. As part of their expansion, they are looking for a Process Excellence and Automation Lead to spearhead their global initiatives.

Job Summary

The Senior Marketing Manager is responsible for developing and executing comprehensive marketing strategies for QNET's product brands on a global/regional basis. This role involves leading a cross-cultural high-performing team to create innovative campaigns, build brand equity, and drive sales growth globally. The successful candidate will possess strong strategic thinking, leadership, and creativity skills, coupled with a deep understanding of the FMCG industry and direct selling channel.

Key Responsibilities

Strategic Leadership:

• Develop and implement comprehensive global and regional marketing strategies aligned with corporate objectives and ambitious sales targets.
• Establish and refine product positioning, messaging, and campaign strategies to differentiate QNET as a prestigious leader in the direct selling industry.
• Drive brand awareness and market penetration through innovative marketing initiatives.
• Build clear and strong product brand identities that set them apart in a crowded marketplace.

Marketing Execution:

• Oversee the creation of high-impact marketing materials (e.g., videos, sales sheets, training materials) that are culturally relevant, localized, and optimized for sales performance.
• Lead a creative team to ensure consistent brand representation across all marketing channels, aligning with QNET's corporate identity.
• Develop and manage the global marketing budget, measuring ROI and optimizing resource allocation.

Partnership and Collaboration:

• Spearhead sponsorship activations to enhance brand visibility and consumer engagement.
• Collaborate with sales, product development, and corporate communications teams to ensure integrated marketing efforts.
• Stay abreast of industry trends and competitor activities to identify growth opportunities.

Decision Making:

• Build QNET Brand Equity: ensuring product marketing activities build long-term brand equity and in-market results.
• Lead & implement the product marketing strategy, ensuring all portfolios achieve objectives.
• Work with Regional/Local teams to ensure strategies are creating measurable impact.
• Lead the marketing executives, creative design teams, and campaign management teams.
• Manage relationships with internal stakeholders, key network leaders, and external agencies.
• Create and police critical paths for all marketing activities.
• Stay in touch constantly with customers to find innovative ways to increase product sales.
• Build and maintain strong relationships with key internal stakeholders.

Key Stakeholders

• Head of Marketing & Communications, Head of Product, Campaigns & Creative Design, Head of Business Development, The V Global Business Development.
• In-house Marketing Teams.
• Senior leadership including board level.
• Lead strategic and tactical Agencies including research.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is an advantage.
• Minimum of 8-10 years of experience in brand positioning, marketing strategy development, and campaign management.
• Digital fluency with a deep understanding of emerging social marketing technologies and consumer trends.
• Proven track record in developing and executing successful global marketing strategies for consumer brands.
• Exceptional creativity and innovation skills, demonstrated through a portfolio of successful campaigns.
• Deep understanding of the FMCG industry with a proven ability to drive market share and revenue growth.
• International experience in a multinational corporation with a demonstrated ability to adapt to diverse markets and cultures.
• Strong leadership skills with experience in managing and developing high-performing marketing teams.
• Exceptional creativity and a passion for innovation.
• High talent with business commercial maturity.
• Ideally a mix of traditional retail & network marketing industries.

Amongst the Key competencies, the below are of particular importance:

Excellent command of spoken and written English

Delivering Results:

• A real focus on execution and delivery.
• Strong digital marketing expertise or experience.
• Proven track record of delivering projects with positive results.
• The skill to build and coordinate a global launch plan through many marketing channels.
• Management of large internal stakeholder groups.

Providing the Vision:

• Experience in bringing teams together and leading them toward a shared goal.
• Ability to deliver a clear message and ask of your audience (internal/agencies).
• Experience of driving a strategic planning process. Proven budget management, presentation, and communication skills.
• Clearly articulate the unique selling propositions (USPs) of the new products and how they address customer pain points to enable the whole team to share success.

Driving Change:

• Ability to inspire others and deal with change, a real team leader.
• Creative and fast-paced, with a solution mindset.
• Resilient in the face of challenges.
• Leads the innovation agenda/thought leadership.

Remuneration

RM 10,000 - RM 12,000

Consultant In Charge

May Chong | May.Chong@hunters-in.com | 012-280 1717
Angel Chok | angel.chok@hunters-in.com | 014-612 6048