Head of Campaign Management & Event

Head of Campaign Management & Event

Apply locations Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

Time type: Full time

Posted on: Posted Yesterday

Time left to apply: End Date: December 31, 2024 (15 days left to apply)

Job requisition id: JR24120003

Responsibilities:

• Shaping and executing the strategic direction of Agency business by developing and executing campaigns, this incumbent played a pivotal role in defining long-term goals, making data-driven decisions, and guiding Agency business toward sustainable growth and success.

• Campaign Development and Execution:

  • Develop and implement creative campaigns to support agency business expansion, covering both Tied Agency and ALCs.

  • Collaborate with Agency Sales, Agency Recruitment, and Agency Strategy Management to align campaign objectives with business goals.

  • Work with Marketing and Actuarial teams to design and execute a series of campaigns aimed at recruitment, agent activation, and agency leader team building.

  • Analyze campaign management to identify trends, opportunities, and areas for improvement.

  • Establish campaign and event to ensure alignment with the overall strategic plan.

• Event Management:

  • Plan, organize, and manage agency and client events to enhance engagement and brand presence.

  • Oversee event logistics, including venue selection, budgeting, and on-site management.

• Performance Review & Optimization:

  • Monitor and analyze the effectiveness of campaigns and events.

  • Provide regular reports on campaign performance and suggest improvements based on data-driven insights.

  • Implement feedback mechanisms to continuously improve campaign strategies and execution.

• Campaigns and Communication:

  • Develop impactful campaigns with Sales, Recruitment, Cohort management and Training Teams and execute comprehensively to promote the agency’s services and initiatives and deliver relevant business KPIs.

  • Collaborate with agency events team to create impactful kick-off events.

  • Collaborate with the marketing team to create engaging content for various channels, including social media, email, and the agency’s website.

  • Ensure consistent messaging and branding across all communication platforms.

  • Measure the effectiveness of communication campaigns and adjust strategies as needed.

• Continuous Improvement:

  • Foster a culture of continuous improvement and innovation within the agency.

  • Identify opportunities for process optimization and operational efficiency.

  • Implement best practices and industry standards in campaign & event management.

  • Work closely with the Procurement team in ensuring cost efficiency in meeting the PRE limits.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.

• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

• You thrive in teams and enjoy getting things done together.

• You take ownership and build solutions, focusing on what matters.

• You do what is right, work with integrity and speak up.

• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

Requirements:

• 10+ years of progressive experience in the insurance industry with a proven track record of agency management and demonstrated good working relationships in this field.

• Strong understanding of business financials, with the ability to deliver results within financial parameters.

• Strong analytical skills with the ability to interpret complex data and provide actionable insights.

• Excellent project management skills, including the ability to manage multiple projects simultaneously.

• Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.

• Proficiency in performance management, sales & campaign management, and communication.

What can we offer you?

• A competitive salary and benefits packages.

• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

• A focus on growing your career path with us.

• Flexible work policies and strong work-life balance.

• Professional development and leadership opportunities.

Our commitment to you:

• Values-first culture: We lead with our Values every day and bring them to life together.

• Boundless opportunity: We create opportunities to learn and grow at every stage of your career.

• Continuous innovation: We invite you to help redefine the future of financial services.

• Delivering the promise of Diversity, Equity and Inclusion: We foster an inclusive workplace where everyone thrives.

• Championing Corporate Citizenship: We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock:

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer:

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Working Arrangement: Hybrid

About Us

We're Manulife. And we’re on a mission to make decisions easier and lives better.

Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and accelerating a sustainable and economically inclusive future.

Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go.

We’re proud of our accomplishments and recognitions. Recent awards include:

• 2024 Gallup Exceptional Workplace Award Winner
• Manulife Named one of Forbes World’s Best Employers 2023
• Best Companies to Work for in Asia 2023
• We’ve been recognized as one of Canada’s Top 100 Employers (2024)
• Manulife included in Bloomberg’s 2023 Gender-Equality Index

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Our ambition is to be the most digital, customer-centric global company in our industry. Learn more at https://www.manulife.com/.