GTR Campaign Planning Executive - New Categories

GTR Campaign Planning Executive - New Categories

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco has an exciting opportunity for a Campaign Planning Executive - NC in Malaysia.

This role supports the Campaign Planning Manager by adapting and deploying NC campaign toolkits, consumer journeys, and campaign materials to fit local market needs. Working closely with the marketing deployment team, it ensures campaigns deliver an exceptional consumer experience through impactful and engaging brand activations.

Your key responsibilities will include:

• Adapt NC campaign plans and deliverables to align with local market needs and requirements.
• Coordinate campaign execution with the Campaign Planning Manager, focusing on touchpoints, terminal activations, and POSM adjustments.
• Collaborate with the Consumer Experience Team to implement campaign toolkits and resources effectively.
• Develop seamless consumer journeys for each market, enhancing engagement and experience.
• Communicate with Category, CX, and Trade teams to ensure alignment with the FY campaign plan.
• Gather market insights and feedback to inform adjustments and improvements to NC campaigns.
• Track and monitor campaign progress against objectives, ensuring alignment with SLAs and company goals.
• Prepare briefs for internal teams and agencies to facilitate clear, impactful campaign execution.

What are we looking for?

• Bachelor’s degree in Business, Marketing, or a related field.
• Proven experience in marketing, trade marketing, or related fields.
• Creative brand management and experience managing agency relationships.
• Strong project management and organizational skills, with the ability to handle multiple tasks.
• Excellent communication skills and stakeholder management capabilities.
• Ability to influence and collaborate with global stakeholders across geographies and time zones.
• Written and spoken fluency in English; additional language skills are a plus.
• Proficiency in tracking and measuring campaign performance for continuous improvement.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations.

Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritize continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

British American Tobacco (Malaysia) Berhad prides itself on being the benchmark employer, employing only the best talent in Malaysia. Our people are what makes British American Tobacco Malaysia a great place to work and a responsible company. Join us as we accelerate towards being the Best Employer in Malaysia!

With a history of over 100 years, British American Tobacco Malaysia is the clear market leader of the Malaysian FMCG industry and ranks amongst the top 25 companies on Bursa Malaysia in terms of market capitalisation.

Testament to our dedication is the external recognition that we have received over the years including:

• National Annual Corporate Report Awards
• Dow Jones Sustainability World Index
• FinanceAsia Awards
• KPMG Shareholder Value Award
• ACCA Malaysia Environmental and Social Reporting Awards
• Minority Shareholder Watchdog Group Awards
• The Asset Magazine Annual Corporate Governance Rankings