Growth Marketing Specialist

About Prenetics
Prenetics (NASDAQ:PRE), a leading health sciences company, is dedicated to advancing consumer and clinical health. Our consumer initiative is led by IM8, a new health and wellness brand, and Europa, one of the top sports distribution companies in the USA. Our clinical division is led by Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, focused on multi-cancer early detection technologies. This is followed by ACT Genomics, which has achieved FDA clearance for comprehensive genomic profiling of solid tumors, and CircleDNA, which uses NGS to offer comprehensive DNA tests. Each of Prenetics’ units synergistically enhances our global impact on health, embodying our commitment to ‘enhancing life through science’.

About IM8
IM8 Health, co-founded by global icon David Beckham, is a pioneering brand at the intersection of wellness and innovation. Our mission is to empower individuals with cutting-edge health solutions that are accessible, sustainable, and personalized to support everyday wellness. By combining our passion for health with a commitment to innovation, IM8 Health is redefining the future of well-being. Join our dynamic team and be part of a brand that’s making a lasting impact on health and lives globally.

Position Overview
Are you a creative powerhouse who thrives on driving results and contributing directly to revenue growth? We’re looking for a Growth Marketing Specialist to join our high-performing marketing team. This role goes beyond creating beautiful content—it’s about developing and executing content strategies that drive e-commerce sales across multiple platforms and channels. In this role, you’ll create high-converting paid ads, engaging e-commerce content, and impactful social media campaigns, while ensuring everything aligns with our premium brand identity. You’ll leverage your design, copywriting, and analytical skills to help IM8 scale its revenue goals and optimize performance across platforms like Instagram, TikTok, Facebook, YouTube, and more.

Key Responsibilities

1. Develop high-impact, conversion-focused content for organic and paid social media campaigns (static images, videos, and copy) designed to drive e-commerce sales and subscriptions.
2. Write persuasive and engaging copy optimized for driving clicks and conversions across social media, email campaigns, and promotional assets.
3. Create high-quality visuals and assets such as infographics, icons, product-focused diagrams, and performance-driven ad creatives.
4. Produce video content tailored for e-commerce and social media platforms, including scripting, editing, voiceovers, and music, while managing usage rights.
5. Plan and optimize paid ad campaigns on platforms like Google Ads, Meta, and TikTok to maximize ROI, drive traffic, and increase product sales.
6. Monitor key performance indicators (e.g., CTR, ROAS, AOV) to analyze campaign success and provide actionable insights.
7. Test and iterate on content to improve performance, ensuring each campaign achieves revenue-driving objectives.
8. Manage e-commerce-specific tasks, including creating and monitoring promo codes, ensuring accurate product listings, and optimizing website content to increase conversions.
9. Collaborate with the e-commerce team to align campaigns with seasonal sales strategies and product launches.
10. Maintain and organize IM8’s library of brand assets, ensuring consistency and accessibility for the team.
11. Uphold and enhance IM8’s premium brand identity across all touchpoints to build trust and loyalty with customers.
12. Leverage AI tools to streamline workflows, automate repetitive tasks, and generate data-driven insights for campaign optimization.
13. Use AI-driven tools for content inspiration, reporting, and process automation while maintaining quality and originality.
14. Work closely with the wider IM8 team to execute seamless campaigns that align with revenue targets.
15. Assist with lead generation and nurturing prospects through personalized email campaigns, dynamic content, and targeted ads.

Minimum Qualifications

1. Strong understanding of e-commerce metrics (CTR, ROAS, conversion rate) and how to create content that drives measurable results.
2. Exceptional command of American English for high-quality, persuasive copywriting.
3. Proven ability to create revenue-focused content for Instagram, TikTok, Facebook, YouTube, and Pinterest.
4. 3-5 years in content creation, marketing, or design roles, ideally within a DTC or e-commerce environment focused on sales and performance.
5. Proficiency in design tools (Adobe Creative Suite, Canva), video editing software, and advertising platforms (Google Ads, Facebook Ads Manager, TikTok).
6. Relentless focus on creating content and campaigns that deliver measurable ROI.
7. High standards for accuracy, quality, and consistency in all content.
8. A knack for developing visually compelling assets and fresh ideas that resonate with audiences.
9. Ability to interpret data and translate insights into actionable strategies.
10. Thrives in a fast-paced, high-pressure environment while managing multiple priorities.

Benefits
Medical & Annual Leave: We care about your well-being—and your vacation selfies! That’s why, for our full-time employees, we honor your time off with annual leave and provide medical benefits for any bumps, bruises, or unexpected adventures.
Learning & Development: Got a passion project or skill you’re dying to master? We’ve got a learning allowance for that! We believe in supporting your growth, whether it’s for work or just because you’re curious.
Growth & Opportunity: Your future’s bright, and we want to help you shine! We’re all about providing opportunities for you to grow and reach your potential, with exposure to a global company and the chance to collaborate across different cultures.
Inclusive Workplace: You belong here! We foster an environment where everyone’s voice is heard, respected, and celebrated. Inclusivity is the name of our game!

Our DNA is P-R-E-N-E-T-I-C-S.
Get to know us; Get to know our DNA!
Passion - You love what you do and inspire excellence in others.
Resilience - You tackle challenges head-on with tenacity and calm.
Empowerment - You foster team spirit and encourage initiative.
Integrity - You're honest, accountable, and reliable.
Epic - You take risks, deliver results, and always strive to grow.
Transparency - You share openly, even when it's tough.
Ingenuity - You think creatively and make smart decisions, even in uncertainty.
Communication - You express ideas clearly and with empathy.
Selfless - You prioritize Prenetics and the team over individual goals.