Growth Manager

Detailed Job Description: Growth Manager (Remote Work)

Position Overview
The Growth Manager will be responsible for driving both organic and new-channel growth across our portfolio of pet food products. Reporting directly to the CEO, this role is pivotal in translating market insights into actionable growth tactics. You will manage cross-functional projects, ensuring we maximize market opportunities, innovate effectively, and meet ambitious sales targets.

Core Responsibilities:

Growth Strategy & Execution:

1. Market Analysis: Conduct ongoing research into market trends, competitive landscapes, and consumer behavior to identify new growth opportunities.
2. Channel Development: Strategize and execute initiatives for e-commerce, retail, and trade channels.
3. Product Positioning: Collaborate with Product Management and Marketing to refine messaging, packaging, and product line strategies for better market fit.

Cross-Functional Collaboration:

1. Marketing Alignment: Work closely with the Brand, Performance Marketing, E-commerce, and Trade Marketing teams to develop integrated campaigns that drive acquisition and retention.
2. New Product Development: Partner with the Product Manager and R&D to ensure that new product launches are set up for success with data-driven insights and clear go-to-market strategies.
3. Sales Coordination: Liaise with sales teams to ensure consistent messaging and support for key retailers and distribution partners.

Data Analysis & Reporting:

1. KPIs & Metrics: Define and track key performance indicators such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), conversion rates, and revenue growth.
2. Business Intelligence: Work with the finance/analytics teams to generate dashboards that measure campaign performance, product sales, and overall ROI.
3. Continuous Improvement: Use a test-and-learn approach to refine strategies, pivoting quickly based on data insights.

Growth Experiments & Innovation:

1. A/B Testing: Implement and manage growth experiments in digital marketing, pricing, packaging, and more to test hypotheses and quickly scale successful initiatives.
2. Emerging Channels: Explore and propose new opportunities (e.g., subscription services, partnerships, international expansion) that align with the overall business strategy.
3. Feedback Loop: Gather customer and stakeholder feedback to improve product-market fit and market penetration.

Leadership & Team Development:

1. Mentorship: Provide guidance to junior team members or cross-functional partners on growth best practices, data interpretation, and project management.
2. Stakeholder Communication: Present findings, recommendations, and progress updates to executive leadership and relevant teams to secure buy-in and resources.

Qualifications & Experience:

1. Education: Bachelor’s degree in Business, Marketing, Economics, or a related field. MBA or other advanced degrees are a plus.
2. Professional Background: 5+ years of experience in a growth or business development role, preferably in the consumer goods sector. Exposure to or experience in the pet industry is highly desirable but not mandatory.
3. Analytical Skills: Proficiency in data analysis tools (Excel, BI dashboards, or similar), and a proven ability to interpret data to drive strategic decisions.
4. Marketing Acumen: Familiarity with digital marketing channels (SEO, PPC, social, email), e-commerce platforms, and knowledge of brand-building fundamentals.
5. Project Management: Demonstrated ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment.
6. Soft Skills: Excellent communication, negotiation, and presentation skills; strong stakeholder management experience.

Personal Attributes:

1. Strategic & Hands-On: Capable of seeing the big picture while also executing detailed initiatives.
2. Data-Driven & Curious: Insatiable appetite for learning from data and quickly iterating to maximize impact.
3. Collaborative: Skilled at working cross-functionally, influencing without direct authority, and building consensus.
4. Results-Oriented: Driven to meet and exceed ambitious goals, with a track record of success in scaling businesses or product lines.

Working Conditions & Benefits:

1. Travel: Occasional travel to meet with retail partners, attend trade shows, or collaborate with international offices (if relevant).
2. Compensation: Competitive salary plus performance-based incentives/bonuses.
3. Culture: Join a team of pet enthusiasts who are dedicated to innovation, excellence, and creating the very best products for our four-legged family members.

How to Apply:
Please submit the following to:

1. Your resume/CV to Adelle.Mallari@Addictionpet.com
2. A cover letter detailing your relevant experience and why you’re excited about this opportunity.
3. A portfolio or case study of growth projects you’ve managed, highlighting metrics and outcomes (Optional)