Graduate Financial Crime and Surveillance Operations GBS Malaysia 2025 | Kuala Lumpur, MY

Marketing Data Associate

Responsibilities

Working as part of the Marketing, this role will be under the Marketing Data Services Team responsible for data-related projects such as data governance, data acquisition/building, data enhancement, etc.

Required Experience:

• Proven capability to work with high volumes of data within tight timescales, whilst maintaining accuracy
• The ability to work with databases and meet high standards of data quality
• Basic knowledge of data for direct marketing purposes would be an advantage
• IT literate, with good typing skills and the ability to use Microsoft Word and Excel
• Foreign language competencies will be an advantage. English proficiency is required.

Key Responsibilities:

• Qualifies, cleans, and collects new records according to certain criteria to build data sets from targeted sales & marketing campaigns through web research and third-party data vendors
• Completes records by web-based sources to enrich the quality of data
• Formats data and merge duplicates in the database
• Engages in data cleansing activities that occur because of email marketing campaigns, other marketing-related activities
• Accurately classifies new data captured as part of desk research to allow the data to be searchable
• Updates and maintain the marketing database
• Work effectively with other colleagues and contribute feedback where appropriate regarding emailing campaigns, etc.

Required experience and skills:

• Bachelor's degree in marketing, Business, Communications, or related technology area (or equivalent) is required
• Great attention to detail, accuracy, and ability to manage multiple priorities in a fast-paced environment with flawless execution; working collaboratively with cross-functional, cross-cultural teams
• Excellent verbal and written communication skills
• Well-organized, self-motivated, energetic, and dynamic
• Determined and target-orientated
• Ability to work as part of a team as well as independently when required.
• Proficient in MS Office (Excel, Powerpoint, Word, etc.)
• Skilled in using Power BI or other business intelligence/data visualization tools, marketing automation platforms (Marketo, Eloqua or the like), and CRM systems (Salesforce) is a plus.
• Experience working for a software, technology, or finance firm is a plus.