Global Marketing Manager

As a Global Marketing Manager, you will lead the digital team with a primary focus on overseeing overall digital efforts, specifically planning and optimizing pay-per-click campaigns across various digital marketing channels such as Google Ads, Apple Search Ads, Facebook Ads, Twitter Ads, TikTok Ads, and DV360, among others, as well as the SEO roadmap for the business globally. You will work with professionals of varying skill sets to execute digital performance campaigns that generate positive ROI. Additionally, you will be responsible for developing and implementing media buying strategies, tracking campaign performance, and presenting ROAS to stakeholders regularly.

Responsibilities:

1. Collaborate with the Marketing Director and HQ to develop overall media buying strategy and plans.
2. Manage and optimize pay-per-click campaigns across different digital marketing channels, including Google Ads (Search, Display, YouTube, and UAC campaigns), Apple Search Ads, Facebook Ads, Twitter Ads, TikTok Ads, and DV360.
3. Manage the development and execution of the SEO roadmap and lead technical SEO and offsite SEO initiatives with the support of SEO contractors.
4. Conduct research and analysis to determine the most effective optimization opportunities and tactics.
5. Analyze and report on SEO performance, including full funnel metrics - from rankings and impressions through to signups and revenue.
6. Test and identify new traffic channels.
7. Execute performance campaigns from account setup, strategy development, to reporting.
8. Set up basic tracking and pixel implementation.
9. Follow channel best practices for campaign setup, targeting, and creative/ad copy.
10. Manage campaign budgets to achieve department ROI targets.
11. Use dashboards to monitor performance and extract actionable insights for optimization.
12. Ensure accurate tracking and reporting of campaign data.
13. Stay up to date with industry trends globally.
14. Present ROAS to stakeholders on a weekly or bi-weekly basis.

Requirements:

1. Minimum 5 years of experience in media buying/user acquisition/performance marketing.
2. Minimum 2 years of experience in the FX industry.
3. Experience with SEO, Google Ads (Search, Display, YouTube, and UAC campaigns), Apple Search Ads, Facebook Ads, Twitter Ads, TikTok Ads, and DV360 (open auction and private deals).
4. Fundamental understanding of attribution models (Last-Click, Floodlight, Engaged-view, Enhanced conversions, CAPI/S2S).
5. Experience with Campaign Manager 360 for WEB and APP flow.
6. Experience in a metric-driven role focused on ROI.
7. Highly analytical and data-driven with a keen eye for detail.
8. Understanding of creative optimization and what makes an engaging ad.
9. Experience with Data Studio, AppsFlyer, SEO, SEMrush, Ahrefs, Similarweb, Google Search Console, and Google Analytics.
10. Vital planning and optimization skills, including experience launching and optimizing advertising campaigns.
11. Good if have handled budget over 1 million USD.
12. Familiarity with digital workflow automation.
13. Ability to work in an agile environment.
14. Good to have Firebase experience.
15. Must be able to communicate fluent English.
16. Must be willing to base in Malaysia.
17. Malaysian nationality will be prioritized or preferred.