Expert Lead (FMCH) (Malaysia, Singapore and Brunei)
Hello. We're Haleon. A new, world-leading consumer health company. Shaped by everyone who joins us. Together, we're improving the everyday health of billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum - through a unique combination of deep human understanding and trusted science.
This is an exciting time to join us and help shape the future. It's a chance to be part of something special.
About the Role
We are hiring for MSB Expert Lead who will be responsible for defining and leading the overall strategy, capability-building, and execution of Expert and Marketing Strategy for Haleon Malaysia Sdn. Bhd.
In this role you will be:
- Accountable for setting the medical marketing strategy for Haleon brands and ensuring implementation of the commercial strategy to HCPs.
- Leading a team to ensure Haleon wins market share, achieves recommendation targets, and builds trusting and credible relationships with our Healthcare Professionals and Health Organizations.
- Partnering with Commercial, Marketing & Area organizations to develop Expert programs that align with and support overall business goals, as part of aligned market and customer activation plans for key brands.
- Integrating market, patient journey and HCP insights into channel strategy creation and area business planning.
- Delivering strong external relationships with Key External Experts, Health Organizations and industry partners to drive joint partnerships.
- Leading high-performing teams through effective talent management and coaching, building differentiated development plans that enable individuals to maximize their potential.
- Driving omnichannel transformation of marketing to HCPs through digital leveraging on digital data and analytics to optimize ROI.
- Driving Expert Field Force Effectiveness and capability building programs.
- Driving close collaboration with Marketing and Sales Team to integrate Expert Marketing into the commercial strategy.
- Accountable for achieving and monitoring Expert KPIs.
- Leading the implementation and achievement of advocacy project learnings.
Qualifications and Skills
- 8 years of experience in Expert Team Management including KA and Field Sales Management, ideally in FMCG or FMCH, Consumer Healthcare or Pharma industry experience.
- Advanced understanding of patient and expert insights in the FMCG industry.
- Strong commercial and financial acumen, negotiation/influencing/communication skills.
- Proven ability to manage high levels of complexity and pressure in a changing environment.
- Results orientation, resilience, problem solving and decision making. Ability to create business solutions.
- Experience in direct negotiations with key accounts is considered an asset.
- Analytical skills - an ability to analyze industry competitors through use of available data.
- Development of all staff ensuring continuous learning and implementation of best practice.
- Coaching and developing direct reports. Generating action plans to correct areas of weakness and capitalize on areas of opportunity. Investing time and effort to develop our top talent.
- Rewarding and recognizing good performance and dealing efficiently with underperformance.
- Identifying training and development needs via regular check-ins.
Equal Opportunity Statement
Include a statement on commitment to diversity and inclusivity.
How do your skills match this job?
Your application will include the following questions:
- What's your expected monthly basic salary?
- Which of the following statements best describes your right to work in Malaysia?
- Which of the following types of qualifications do you have?
- How many years' experience do you have as a Marketing Strategy Officer?
- How many years' experience do you have as a Healthcare Professional?
Healthcare & Medical More than 10,000 employees
Perks and benefits: Medical & Insurance Benefit, Performance Bonus.