To promote the Sunway Medical Centre Ipoh (SMCI) brand, products and services through meaningful content and engaging storytelling via media channels.
Core Duties
Ensure timely update of all hospital communication channels with current information and articles, aligning with promotional activities and Sunway Group website policy. This includes poster boards, brochures, newsletters, etc.
Assist in maintaining the databank of company’s marketing materials which include hospital wide electronic photos, corporate presentations materials, fact sheet etc.
To initiate and garner media interviews, coordinate and prepare write-ups for Chinese media.
Assist immediate superior to coordinate and manage with any internal and external events or activities as required eg MOU signing ceremonies, new products or services launches, VIP visits and tour.
To curate and translate content from English to Chinese and vice versa for internal & external stakeholders. This includes (but not limited to) newsletters, articles, scripts, press releases, brochures, corporate materials.
To support the PR team in media relations for various media (print, online, broadcast etc.) to reach a wider and targeted audience with the primary focus in Chinese and outstation segments.
Qualification & Requirements
Degree in related field of Communication, Public Relations, Marketing, Advertising or Language Studies.
At least 1-2 years of working experience in Communication related roles (not limited to Healthcare).
Working experience in digital writing would be an added advantage.
Good translation & proofing ability to another main language.
Ability to curate good and relevant content in local languages.
Has good and demonstrated event coordination / management skills.