Executive, Business Development

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Job Responsibilities

• Develop a comprehensive strategy to target educational institutions for group bookings (school tours and excursions).
• Achieve annual revenue targets, specifically RM 410k from school-related bookings.
• The BD Executive will also expand efforts to build partnerships with state education departments and other government bodies to access a larger pool of students and gain long-term contracts for school trips or educational events.

Market Scope

The Business Development Executive will focus on expanding the client base within the education sector, targeting:

• Local Schools: Public and private schools in the surrounding area (Selangor and Kuala Lumpur regions).
• Tuition Centers & Daycare Centers: Educational institutions offering after-school tutoring and child-care services.
• International Schools: Private institutions with international curricula that offer student excursions and recreational activities.
• Government Education Sector: Public schools and government-funded institutions for potential large group bookings through partnerships.

Client Engagement

• Identify potential leads within the local market scope, such as local schools, tuition centers, and international schools.
• Initiate contact through cold calls, emails, or face-to-face meetings to establish new relationships.
• Arrange and attend meetings with 5 potential clients per day.

Follow-Up & Conversion

• Regularly follow up with past and potential clients to convert inquiries into confirmed bookings.
• Provide customized proposals, promote current packages, and negotiate contract terms to close deals.
• Ensure follow-up processes are in place to maintain relationships and drive repeat bookings.

Client Relationship Management

• Build and maintain strong client relationships through regular touchpoints such as newsletters, promotional updates, and personalized communication.
• Address client needs and concerns, ensuring satisfaction with services and enhancing client retention.

Market Expansion

• Explore new opportunities in the government education sector, particularly targeting public schools and government-related institutions.
• Develop contacts within this sector and propose educational and recreational packages that meet their needs.
• Present i-City Theme Park’s offerings to decision-makers in government bodies to grow market share.

Reporting & Analysis

• Prepare and deliver monthly reports detailing sales progress, client acquisition, and revenue performance.
• Conduct market analysis and client feedback to adjust sales strategies and improve overall performance.

Collaboration

• Collaborate with internal teams (Marketing, Operations, Customer Service) to ensure seamless service delivery and client satisfaction.
• Participate in promotional activities such as roadshows or educational expos to build brand awareness and attract potential clients.

Requirements

• Bachelor’s degree in Business, Marketing, or related field.
• 2-3 years of experience in sales or business development, preferably in the tourism or hospitality sector.
• Excellent communication and negotiation skills.
• Strong ability to build and maintain client relationships.
• Self-motivated, with a goal-oriented approach.