Event Marketing Manager

Responsibilities:

• Oversee the planning, execution, and evaluation of all below-the-line (BTL) events in collaboration with multiple agencies. Ensure that each event aligns with brand objectives and marketing strategies.
• Manage a variety of events, including but not limited to roadshows, product launch, auto show, media test drives.
• Build and maintain strong relationships with various agencies and vendors. Ensure that all partners are aligned with the event vision and deliver on time and within budget.
• Develop and manage event budgets, tracking expenditures to ensure financial objectives are met without compromising quality.
• Evaluate the success of each event through key performance indicators (KPIs) and attendee feedback. Use insights to refine future strategies and improve overall event execution.
• Work closely with marketing, sales, and product teams to ensure cohesive messaging and branding across all events.
• Brainstorm and implement innovative event concepts that captivate audiences and enhance brand recognition.
• Take charge of on-site operations during events, ensuring that everything runs smoothly and addressing any issues that arise promptly.
• Prepare detailed reports post-event, highlighting successes, areas for improvement, and recommendations for future events.
• Stay informed about industry trends and emerging event technologies to continuously elevate the quality and effectiveness of BTL events.

Requirements:

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
• Minimum of 5 years of experience in event management or marketing, with a strong emphasis on BTL events.
• Proven track record of successfully managing diverse events such as product launches, roadshows, and trade shows.
• Strong organizational and multitasking abilities, with experience in managing multiple events simultaneously.
• Excellent verbal and written communication skills, with the ability to effectively interact with stakeholders at all levels.
• Ability to think creatively and develop unique event concepts that resonate with target audiences.
• Strong attention to detail, ensuring that all aspects of event planning and execution are meticulously managed.