Event Associate - Audience Development (1 year contract)

Event Associate - Audience Development (1 year contract)

Fresh graduates are encouraged to apply!

Why IDC?

IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized by the Institute of Industry Analyst Relations (IIAR) as the 2023 Analyst Firm of the Year for the fourth consecutive year for delivering critical, timely insights in coordinated efforts around the world, during a time when our customers faced unprecedented challenges.

Job Overview
As a key member of the Attendee Acquisition Team, you will play a pivotal role in driving attendance and engagement for events in the APAC region. You will be responsible for identifying, recruiting, and managing attendee registrations, ensuring a high level of participation and satisfaction. This position requires strong communication, organizational skills, and a proactive approach to meeting event goals.

Key Responsibilities

1. Lead Generation & Outreach: Identify potential attendees through various channels including social media, email campaigns, industry networks, and databases. Conduct outreach to prospective attendees and cultivate relationships to drive registrations.
2. Database Management: Maintain and update accurate records of leads and attendees in the event database. Track progress, conversions, and engagement metrics to refine strategies.
3. Campaign Execution: Assist in the creation and execution of targeted email and digital marketing campaigns to promote event registration. Work with the marketing team to ensure messaging resonates with key audience segments.
4. Customer Support & Engagement: Provide timely and professional responses to attendee inquiries related to event registration, logistics, and general information. Ensure an excellent customer experience from initial contact to event day.
5. Onsite/Event-Day Support: Assist with event check-in, registration, and any last-minute attendee needs on the day of the event.
6. Data Reporting & Analysis: Track and report on registration metrics, attendee demographics, and feedback to improve future acquisition efforts.

Required Qualifications

1. Strong verbal and written communication skills.
2. Excellent organizational skills and attention to detail.
3. Ability to work independently and as part of a team.
4. Comfortable working in a fast-paced, deadline-driven environment.
5. Proficiency in Microsoft Office or similar tools.
6. Previous experience in event registration or attendee acquisition.

Key Competencies

1. Excellent interpersonal skills with the ability to build relationships quickly.
2. Proactive and solutions-oriented mindset.
3. Strong problem-solving abilities and customer-centric attitude.
4. Ability to multitask and adapt to changing priorities.

The ideal candidate will thrive in a collaborative, goal-oriented environment while contributing to the success of our events.