Monitor and analyze campaign performance, evaluate campaign data, and make statistically stable and relevant optimizations and recommendations.
Oversee the development and copywriting of online marketing content and collateral.
Work closely and brainstorm with client servicing teams to execute digital campaigns.
Manage client expectations and prepare for weekly meetings while closely following up with clients.
Research and stay updated with the latest performance marketing and industry trends, techniques, tools, and traffic sources to inform marketing strategies.
Assist in marketing strategy and manage digital platforms (e.g., Facebook, Instagram, Google, YouTube, etc.).
Assist with the preparation of marketing materials.