Executive, Website Planning and Operations

Executive, Website Planning and Operations

This role will be responsible for managing the overall planning and operations for owned marketing channels such as the UNIQLO website.

Key Responsibilities:

• Manage the overall website planning and operations for the UNIQLO website and App.
• Oversee the day-to-day e-commerce operations, including website management, product listings, and copywriting.
• Implement e-commerce activities and promotions.
• Prepare copytext for product features.
• Create the overall weekly, monthly, and seasonal content plan for the UNIQLO website and App.
• Conduct weekly and monthly performance analysis and reporting to Marketing managers and the EC team.
• Collaborate with local and global digital marketing teams to continuously review and improve all owned digital channels.
• Stay up to date with key developments in industry-wide digital practices and media, especially SEO and digital marketing best practices.
• Work closely with the performance marketing team to identify consumer and product trends/opportunities for overall business growth.
• Provide off-hour support during peak business activity periods (e.g., holidays/campaign periods).

Requirements:

• At least 2-3 years of working experience in the related field.
• Expertise in Google Analytics, SEO, and working across proprietary content management systems.
• Expertise in planning and managing web and App content.
• Expertise in CRM and EDM best practices, tracking, and optimization.
• Proficiency in Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platforms is a plus.
• Strong analytical skills and ability to leverage data and metrics to drive actionable insights and recommendations.
• Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements.
• Growth mindset to drive demand generation in digital platforms.
• Experience in measuring performance, creating dashboards, and drawing insights for further optimization using analytics tools such as Google Analytics.
• Self-driven and able to initiate fresh initiatives to meet business needs.