Specialist, Marketing Communications Activation

Specialist, Marketing Communications Activation

Closing Date: 31/12/2025

Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team. Let’s start your journey with an award-winning organization!
#UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For:
• Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
• Bronze Winner in Cross-Generational Workforce Engagement (2024)
• Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

Job Summary

• Love seeing & mobilizing good, branded campaigns? Then you are the one we're looking for!
• Join us today for an exciting opportunity to create innovative brand stories, promote brand growth & expansion, and execute brand events with the sole purpose of enhancing U Mobile's brand image, positioning and messaging to all Malaysians.
• This role will challenge you to think beyond the usual norms while championing our brand mission & values to unleash the unbeatable potential of every Malaysian.

The Day-To-Day Activities

• Brand custodian: You will represent U Mobile's brand identity and inspire, guide, design and construct innovative communications to all Malaysians based on our core brand values.
• Marketing and communications lead for all corporate brand communications ideas, creative, key message development & all brand-related activities and events.
• Development of strategic brand plan to create an 'always-on', top-of-mind presence to position U Mobile as an innovative market leader.
• Lead the development & safeguard the brand experience via 360° marketing scope, including ATL, BTL, Retail, Social and Digital platforms.
• Organise, manage and implement seamless branded events from small to large scale to enhance brand reputation and awareness.
• End-to-end responsibility for campaign ideation, budget management, and timely delivery of all projects.
• Reports to the Head of Brand Comms.

About You

• Education: Bachelor’s Degree in Business, Marketing, Operations, Communications or a related field.
• Experience: 2-5 years in Business, Marketing, Operations, Communications, with prior experience in the telco industry being a strong advantage.
• Analytical Ability: Strong analytical skills to understand market trends, consumer insights, and behavior.
• Multi-Tasking: Ability to manage multiple projects and meet tight deadlines.
• Technical Proficiency: High proficiency in Microsoft Excel and similar spreadsheet software. Familiarity with ERP systems is a plus (e.g., SAP).
• Communication Skills: Strong interpersonal and communication skills (both verbal and written), attention to detail and teamwork mentality.
• Personal Attributes: Independent, proactive, problem-solver, and able to collaborate effectively with diverse stakeholders.

What’s Next?

Once you have applied online, our team will review your application. Due to a high volume of applications, only shortlisted candidates will be notified.