Jardin Pharma Berhad (JPB) was recently incorporated in Malaysia on 11th May 2021 in the middle of the global pandemic and registered with the National Pharmaceutical Regulatory Agency (NPRA). The Covid-19 pandemic has unbelievably disrupted the whole world, but history teaches us that tough times often generate strong brands that are unique. When the whole world is turned upside down, the pharmaceutical business stays strong as an essential service, but the impact has pushed the industry to innovate to adapt to the “new normal.”