Marketing Executive

About Us: KUKA Robotics is a global leader in automation solutions, specializing in advanced robotics technology. We are committed to innovation and excellence, delivering cutting-edge products that transform industries. We are seeking a dynamic Marketing Specialist to join our team in Malaysia. This regional role focuses on supporting countries within the Asia-Pacific Economic Cooperation (APEC) region, encompassing digital lead generation, product marketing, and new product launches.

Key Responsibilities:

Regional Digital Marketing Campaigns:

• Develop and implement digital marketing strategies tailored to various APEC countries to promote KUKA Robotics' products and services.
• Manage social media platforms, email marketing, and online advertising across the region to generate leads and enhance brand awareness.

Content Creation:

• Create engaging content, including new product videos, success stories, case studies, and blog posts, to showcase product features and customer achievements across different markets.
• Collaborate with the design team to produce visually appealing marketing materials suitable for diverse cultural contexts.

Product Marketing:

• Assist in developing go-to-market strategies for new product launches within the APEC region.
• Support the creation of sales collateral, presentations, and promotional materials adapted for regional markets.

Lead Generation:

• Implement strategies to generate and nurture leads through various digital channels across the APEC countries.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization in different markets.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Open to fresh graduates; prior internship or project experience in digital marketing is a plus.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics.
• Strong written and verbal communication skills in English; proficiency in additional languages spoken within the APEC region is a plus.
• Ability to create compelling content and manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Familiarity with video production and graphic design is an advantage.

Personal Attributes:

• Creative thinker with a passion for marketing and technology.
• Detail-oriented with strong organizational skills.
• Ability to work collaboratively in a team environment and adapt to a fast-paced, dynamic setting.
• Proactive and self-motivated with a willingness to learn and grow within the company.

Join us at KUKA Robotics and contribute to shaping the future of automation through innovative marketing strategies across the APEC region!