Senior Marketing Executive / Marketing Executive - Kuala Lumpur, Malaysia

Position Summary

The Marketing Executive will take responsibility for a program of marketing activities designed to increase market penetration and open up new channels and markets for our extensive portfolio of products. This is a ‘hands-on’ role with responsibility for driving the marketing function of the business.

Functional Role

• Working with cross-functional departments to develop/improve and implement engaging marketing collaterals.
• Monitor and analyze competitors, maintaining up-to-date market intelligence, manage and develop end to end marketing strategies to attract new customers and customer retention.
• Manage customer database and develop and implement regular direct marketing activities.
• Take responsibility and tracking for all marketing collaterals including product brochures and technical literature, product presentations, product training guides, product datasheets etc.
• Responsible for development and maintenance of digital marketing channels to increase website traffic.
• Assist in the execution of daily marketing activities and operations support.
• Organize events such as seminars, trade events, training workshops etc.
• Uploading marketing material and product datasheets to online databases.
• Develop company presentations template and implement version control to ensure only approved information is used by sales and technical teams.
• Work with the Sales to maintain up-to-date library of project references. Develop of case studies for sales and marketing purposes.
• Responsible for managing periodic budgets and reporting requirements relevant to Marketing, aligning with Finance and Sales divisions for organization-wide reporting templates.
• Quality Management System: Coordinate and assist Quality Management department on implementation of ISO procedures and internal/external audit processes.
• Complete any additional duties as requested by the Head of Marketing or Management.

Skills and Attributes Required:

Academic Qualifications

• Bachelor Degree in Marketing, Business Management, Mass Communication or related field.

Professional Experience

• At least 3-5 years of related marketing communication experience with added advantage from Construction Industry.

Skills, Knowledge & Competencies:

• Knowledge of strategic marketing.
• Knowledge of Adobe InDesign, Google AdWords, Web content management system.
• Good communication and problem-solving skills.

Interested candidates should hold a valid work permit/visa and are invited to email their detailed CV stating current and expected salaries to: careers.sg@sto.com.

Kindly note that only shortlisted candidates will be notified.