Senior Specialist, Base Marketing (Credit Services & Direct Carrier Billing)

Senior Specialist, Base Marketing (Credit Services & Direct Carrier Billing)

Closing Date: 31/12/2024

Life at U Mobile
We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization! #UnlimitingYourPotential

Top Reasons To Join Us

• Awarded as the Most Preferred Graduate Employers (2022 & 2023) & Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

Duties & Responsibilities

1. Responsible for overseeing the entire lifecycle of VAS Credit Services, including product development and marketing, go-to-market strategies, campaign execution and lifecycle management.
2. Outline, conceptualize and refine products features, bundles and promotional offers aimed at enriching the Credit Services offering for U Mobile customers.
3. Lead initiatives aimed at increasing revenue streams and active users from Credit Services & DCB.
4. Spearhead partnership strategy to find new opportunities to grow & promote usage of Credit Services & DCB, while continuously fortifying and expanding relationships with local & international partners.
5. Conduct post-launch/campaign performance review by providing insights and adjusting strategies as needed.
6. Stay up-to-date on industry trends, emerging technologies and partners’ services, and identify opportunities to be incorporated in product roadmap or collaborate with partners.
7. Support the implementation of proposed platform improvements and developments.

About You

• Tertiary degree in any field.
• At least 5 to 7 years of working experience in the telco, fintech or start-up industry.
• Knowledge of airtime / fintech lending & digital services.
• Experienced in product development & marketing, financial services & partnership.
• Familiar with VAS / OTT services / telco or fintech related products.
• Proficient with large data sets analysis & how to apply these for data-supported decision making.
• Excellent communication & interpersonal skills to manage diverse stakeholders.
• Analytical, logical & excellent problem solver.

What’s Next?
Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.