Marketing Executive

Position: Marketing Executive

Reporting to: Head of Marketing

Job Scope:

1. Content Creation: Develop creative content for social media, newsletters, and promotional materials.
2. Campaign Development: Plan, execute, and manage marketing campaigns to promote the hospital's services.
3. Event Management: Organise and manage hospital events, such as health talks, screenings, and collaborations with external partners.
4. Reporting & Analysis: Track and report on marketing campaigns’ performance to ensure KPIs are met.
5. Market Research: Analyse market trends, competitor activities, and patient feedback to improve marketing strategies.
6. Collaboration: Work closely with other departments to promote specific services or events.

Qualifications:

1. Education: Bachelor’s degree in Marketing, Business, Communications, or related field. Fresh grads are welcome!
2. Experience: At least 1-2 years in marketing, preferably in healthcare or service-oriented industries.
3. Skills:

• Proficiency in Microsoft Office (Word, Powerpoint, Excel).
• Proficient in digital marketing tools (Facebook Ads, Google Analytics, etc.).
• Strong communication and interpersonal skills.
• Creative with experience in content writing and design.
• Ability to handle multiple projects.
• Knowledge of medical services and local markets is a plus.

Company: Tawau Specialist Medical Centre Sabah Sdn Bhd (TSMC) is principally engaging in the operation of specialist medical centres and related healthcare services. TSMC will be dedicated to building a premier in-patient and specialist outpatient healthcare facility with state of the art radiological, and investigative medical laboratory testing equipment in the municipality of Tawau and the whole of eastern seaboard of Sabah. TSMC will be the first fully equipped and fully staffed private specialist medical centre in the region, tapping a combined regional population based of 4 million, inclusive of the approximately 1 million foreign workers in the agricultural sector. With the initiation of TSMC, Tawau will become an important medical tourism hub for the entire region. This is in line with the Brunei, Indonesia, Malaysia, and the Philippines East Asean Growth Area (BIMP-EAGA) with a population base of 57.5 million. TSMC will work in collaboration with government hospitals in a public-private partnership. TSMC will make available its facilities and specialist to cater to eligible government, police and military personnel. TSMC will expand in the near future with satellite specialist clinics in surrounding town and poised for growth in the rapidly expanding and modernizing healthcare industry.