Responsibilities: To develop and produce engaging written, visual and video content for our website, social media platforms, blogs and email campaigns; to create posts that align with our brand's voice and drive audience engagement; to monitor trends and adapt content strategies accordingly; to monitor and evaluate the performance of content across channels; use insights to continuously improve the effectiveness and engagement of future content; to research and stay up-to-date with industry trends and best practices in content creation, social media and digital marketing to ensure the brand remains innovative and competitive.