Celebrity Management - Offline Branding, Marketing

Job Description

1. Identify, source, initiate contact with local celebrities/talents/influencers, and negotiate contracts, endorsements, collaborations, and partnerships.
2. Manage working relationships with these celebrities/talents/influencers to ensure they fulfill the deliverables.
3. Ensure smooth execution of commitments (shoots, appearances, social media postings, etc.).
4. Prepare schedules and manage projects based on directions and adjust when needed/ad hoc changes.
5. Liaise with internal legal and finance on contracts and finance processes.
6. Plan, conceptualize, and execute promotional/marketing campaigns while collaborating with key stakeholders such as internal and external teams (e.g., Campaigns, Media Buy, Creative & Production teams).
7. Perform tracking and analysis to continually optimize celebrity campaign performance and identify improvement areas.

Requirements

1. Bachelor’s degree is required, preferably in Marketing or a related field.
2. 3-4 years of experience in agency/Celebrity/Talent/KOL management is a plus; background in agency is preferred.
3. Excellent negotiation and communication skills.
4. Excellent understanding of the local market.
5. Excellent project management skills.