[Publishing Center] Social Media Marketing Manager

[Publishing Center] Social Media Marketing Manager

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Responsibilities

• Craft and implement a dynamic social media strategy that aligns with business objectives, reflects brand values, and drives growth for MLBB Esports in Malaysia.
• Identify the most effective social media channels and tactics to engage target audiences.
• Design and execute impactful campaigns for MPL Malaysia while boosting local interest in global events like the M Series and Mid-Season Cup.
• Develop strategies to elevate the esports ecosystem’s social media presence, empowering teams, players, talents, and content creators to grow their platforms.
• Oversee day-to-day management of the MLBB Esports brand, ensuring consistent engagement, outreach, and content utilization to build audience affinity.
• Direct the creation of engaging, high-quality, and platform-specific content tailored for different social media channels.
• Collaborate with internal departments to deliver cohesive storytelling that amplifies brand messaging.
• Work closely with appointed agencies to produce locally relevant, high-quality digital content across multiple platforms.
• Use data-driven insights to refine content strategies and optimize performance.
• Act as a brand steward, ensuring all content aligns with the strategic vision and resonates with the esports community.

Community Management and Engagement

• Foster a loyal and engaged online community through consistent interaction and meaningful conversations.
• Develop and execute KOL and influencer strategies to enhance brand relevance and deepen audience engagement.
• Maintain a consistent tone, style, and messaging across platforms that reflects the brand’s identity.
• Monitor and address potential reputational risks or crises swiftly and effectively.

Campaign Management

• Lead the ideation, planning, execution, and evaluation of social media campaigns.
• Collaborate with cross-functional teams to align campaigns with organizational goals and amplify their impact.
• Ensure all campaigns stay true to the brand identity while resonating with diverse audience segments.

Analytics and Performance Tracking

• Establish clear KPIs for social media performance, tracking metrics such as engagement, reach, and conversions.
• Leverage analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics) to provide actionable insights and reports for stakeholders.
• Use data to inform strategy adjustments, ensuring optimized ROI and sustained growth.

Team Leadership and Collaboration

• Inspire and lead internal and external teams, including social media managers, content creators, and agency partners, to drive ecosystem growth collaboratively.
• Foster a culture of creativity, collaboration, and continuous learning within the team.

Innovation and Trendspotting

• Stay ahead of industry trends, emerging platforms, and technologies to keep MLBB Esports at the forefront of digital engagement.
• Advocate for innovative approaches by experimenting with new platform features and exploring creative communication channels to captivate the target audience.

Qualifications

• Experience: 3–5 years in social media marketing, esports, or entertainment, with a proven track record of successful campaigns.
• Education: Bachelor’s degree in Social Media, Marketing, Communications, or a related field preferred.
• Skills:
• Strategic thinker with the ability to design and execute long-term campaigns.
• Exceptional writing and verbal communication skills; adept at simplifying and conveying ideas effectively.
• Strong understanding of social media platforms, including algorithm trends and emerging features.
• Proficient in data analytics and using insights to drive strategies and improve ROI.