Senior Executive/Assistant Marketing Manager, Payments

Funding Societies | Modalku is the largest SME digital financing platform in Southeast Asia. We are licensed in Singapore, Indonesia, Thailand, and registered in Malaysia. We are backed by Sequoia India and Softbank Ventures Asia Corp amongst many others and provide business financing to small and medium-sized enterprises (SMEs), which is crowdfunded by individual and institutional investors. Here at Funding Societies | Modalku we live by our core values:

• Grow Relentlessly: Striving to become our best, most authentic selves.
• Enable Teamwork, Disable Politics: Only by forging togetherness, can we help each other succeed.
• Test | Measure | Act: Staying curious and reinventing ourselves, through innovation and experimentation.
• Focus on Impact: Creating impact through bias for action and tangible results.
• Serve with Obsession: Building win-win relationships for the long-term by having a customer obsession.

As an imaginative and strategic marketer, you’ll be responsible for designing and implementing campaigns across the full marketing mix for the payments business under our CardUp entity. This role focuses on generating revenue that is repeatable, predictable and scalable, with measuring ROI at its core. You will support the implementation of high-impact marketing strategies that go beyond industry norms, setting new standards and driving innovation to ensure our efforts not only attract attention but also create lasting impressions.

What you will do:

Analysis for marketing planning:

• Provide analysis that supports and informs marketing campaigns and new product feature launches.
• Collaborate with data, product, and customer success teams to analyse customer behaviour and past campaign performance.
• Obtain insights from this analysis that help shape quarterly marketing strategy and plans.
• Align and prioritise marketing efforts with revenue goals and objectives specific to each market within the region.

Customer Acquisition and Lifecycle Management:

• Implement full-funnel marketing efforts through online and offline marketing activities, including but not limited to promotion, paid media, events/webinars, affiliate and partnership, content and social strategy, and referral programs.
• Implement retention campaigns to drive upsell/cross-sell, reduce churn and grow loyalty.
• Develop compelling content themes to educate customers.

Marketing Performance Optimization:

• Set up performance dashboards and undertake regular reporting and analysis to identify opportunities for optimisation.
• Balance BAU strategies with experimental tactics, running A/B tests and hypotheses testing to improve performance and conversion rates.

What we are looking for:

• A critical thinker and problem solver who can analyse complex situations, identify problems, and devise effective solutions.
• An efficient time manager who is agile and has successfully navigated in fast-paced, dynamic environments while juggling multiple projects efficiently.
• Strong in analytics and have a data-driven mindset.
• Have hands-on experience with any CRM/marketing automation tools like HubSpot, SalesForce, Braze, Marketo etc.
• Excellent verbal and written communication skills.
• At least 3 years of marketing experience in the fintech, banking, financial services, SaaS, e-commerce, or AppTech industry.
• Bachelor’s degree in Business, Marketing, Commerce or related field. Additional marketing certifications are a plus.
• Strong interpersonal and leadership skills, with the ability to work collaboratively across teams.
• Knowledge of the payment/banking/financial landscape in Southeast Asia will be a plus.

Benefits:

• Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
• Flexible Working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
• Medical Benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their back for their loved ones too.
• Mental Health and Wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we have Wellness Wednesdays and we engage partners to provide well-being coaching. We also have our Great FSMK Workout sessions to keep everyone healthy and fit!
• Learning & Development - We believe learning should never end and we support everyone with curated learning programs on our internal learning platform.
• Tech Support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity.