Senior Executive, Copywriter

Position Title

Copywriter

Reports To

Manager, Creative Head - Copywriting

Role Purpose

Accountable for ideating and providing copywriting for all Above-the-Line, Below-the-Line, Event, Interior Design, and Internal communication projects.

Key Accountability

1. Writing clear, compelling, and persuasive copy for different mediums, such as ads, blog posts, newsletters, social media posts, and more.
2. Conducting thorough research and interviews to gather relevant information and insights for creating impactful copy.
3. Collaborating with creative professionals, including designers and marketers, to develop and execute marketing projects and campaigns.
4. Creating outlines and guidelines to provide structure and direction for each copywriting project.
5. Editing and proofreading copy to ensure accuracy, consistency, and high editorial standards.
6. Adhering to brand guidelines and maintaining brand voice and tone across all written materials.
7. Keeping up-to-date with industry trends, best practices, and emerging technologies in copywriting and digital marketing.

Qualification & Experience

Bachelor's Degree in Marketing, Communications, Journalism, or any related field.

1. Years of Experience: 5-7 years of working experience in related fields.

Areas Of Experience

1. Experience with creating compelling messages for different target demographics across multiple platforms (in print, online, mobile, etc). Crisis communication experience is a plus.
2. Familiarity with different industries and the ability to adapt writing style and tone accordingly.
3. Reading, speaking, writing in Mandarin and/or Bahasa Malaysia is an advantage.
4. Able to be vocal and take ownership of campaigns.
5. Must be proficient in word processing programs like MS Word or Google Docs and must have PowerPoint and Google Slides experience.