Manager, Performance Marketing APAC

Overview of job

Wavemaker is an agency of GroupM, the world’s largest media investment company and part of WPP. We are currently looking for a Media Planning Manager to join us. In this role, you will develop, present, and execute media campaigns across multiple channels including traditional and digital media.

Leading a team, you will help deliver high-quality marketing campaigns, from recommendation to implementation, ensuring each campaign follows industry best practices to foster account growth, challenge client beliefs, and implement the latest innovations.

Reporting of the role

This role reports to the APAC Managing Partner.

3 best things about the job:

1. A fun and dynamic environment that combines the best of being entrepreneurial while being part of the largest media company in the world.
2. A fast-paced account with growth in e-commerce and digital spend.
3. The opportunity to be part of the driving force for the group’s continuous improvement and growth as a media professional.

Measures of success –

In three months:

• Be the key client's contact for day-to-day operations.
• Familiarize yourself with all account background and workflow.
• Responsible for mentoring, training, and team building.

In six months:

• Manage vendor relationships.
• Assist the Business Director in creating media plans, strategically and efficiently.
• Assist the Business Director in setting overall direction for program planning and negotiating strategies.

In 12 months:

• Initiate creative and business-building ideas.
• Build a comprehensive media knowledge base and synthesize information into ideas.
• Staff supervision, training, and development while serving as a positive role model with a strong work ethic and reviewing all work to ensure high-quality standards.

Responsibilities of the role:

• Managing all aspects of campaigns and day-to-day needs of the accounts, from briefing through to reporting.
• Drive innovative media strategies.
• Responsible for planning, buying, and reporting to assigned accounts.
• Develop and build strong working relationships with internal teams.
• Responsible for mentoring, training, and team building.
• Manage vendor relationships.
• Assist the Business Director in creating media plans, strategically and efficiently.
• Assist the Business Director in setting overall direction for program planning and negotiating strategies.
• Initiate creative and business-building ideas.
• Oversee plan negotiations and media team activities.
• Magnify the buying power of every dollar spent.
• Maintain status reports to ensure efficient workflow in order to meet deadlines and write reports of key meetings.
• Lead internal meetings with other departments and call on agency resources to strengthen ideas.
• Build a comprehensive media knowledge base and synthesize information into ideas.
• Staff supervision, training, and development while serving as a positive role model with a strong work ethic and reviewing all work to ensure high-quality standards.
• Writing and presenting presentations.

What you will need:

• 4 years of media planning experience in a media or interactive advertising agency.
• Proven track record in the execution and development of media and digital strategies for clients.
• Strong leadership and strategic thinker.
• Detail-oriented.
• Excellent written and verbal communication and presentation skills.
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Strong negotiating skills and excellent attention to detail.
• Strong relationship-building skills, including maintaining positive client relationships.
• Demonstrated critical thinking and problem-solving abilities.
• Strong analytical abilities and quantitative skills, including math proficiency.
• Ability to effectively utilize media research and reporting resources.
• Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint.

About Wavemaker

We believe there is always a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• deep knowledge of our clients’ business
• confidence to challenge what’s gone before
• the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter, and LinkedIn.

About Malaysia

GroupM Malaysia, a digitally advanced company, is the largest media group in the market with strong advertising spend in traditional, digital, and programmatic media.

The office is the “World in One Place,” with more than 10 nationalities and half of our talent being below the age of 30. You can expect a young, fun, and casual work environment! In Malaysia, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media, and branding professionals to hone their skills as it transitions rapidly from manually-managed traditional media to programmatic new media.

Those looking for an exciting and challenging career in media have no better place to be than Malaysia.