Brand Manager

Status : Contract 6 months’ probation Under PERSOLKELLY and will be absorbed under company if fit for the role.

Company Background : FMCG – Food processing

Working Days : Monday - Friday

Salary : RM7000 – RM8000

Cut Off and Pay Out : Cut off Every 20th and Pay Out every 27th.

Benefits : Medical AIA insurance.

Responsibilities

1. Advertising & Promotions (A&P)
   • Develop and execute integrated advertising and promotional campaigns to drive brand awareness, consumer engagement, and sales growth.
   • Manage the A&P budget, ensuring effective allocation and ROI.
   • Collaborate with internal teams and external agencies to design and implement promotional strategies across both traditional and digital media.
2. Trademark Registration
   • Oversee the process of trademark registrations and ensure that all intellectual property rights associated with the brand are legally protected.
   • Monitor potential trademark infringements and address legal concerns related to brand protection.
   • Plan, organize, and manage the brand’s participation in industry exhibitions, expos, and trade shows to increase brand visibility and foster B2B relationships.
   • Ensure consistent brand representation at events, from booth design to promotional materials and product demos.
   • Track event performance and measure ROI.
3. Label/Carton Design
   • Collaborate with design teams to develop labels, packaging, and cartons that align with brand guidelines and meet legal or regulatory requirements.
   • Ensure packaging designs reflect the brand’s positioning and are functional, appealing, and consistent across product ranges.
   • Oversee the creation, updating, and distribution of branded brochures, product catalogues, and marketing materials.
   • Manage the company’s website, ensuring content is up to date, engaging, and optimized for user experience and search engines.
   • Coordinate the design and content development of web pages, ensuring alignment with brand messaging.
4. Public Communication
   • Act as the key point of contact for all public relations and media communications related to the brand.
   • Work with PR agencies to craft press releases, media pitches, and crisis communication strategies.
   • Manage brand messaging in both internal and external communications, ensuring consistency across all touchpoints.

Qualifications

1. Education:
   • Bachelor’s degree in Marketing, Business, Communications, or a related field.
   • A Master’s degree or MBA is a plus.
2. Experience:
   • 5+ years of experience in brand management, with a focus on FMCG.
   • Proven track record in handling A&P, trademark registration, event management, and digital marketing.
   • Experience in managing the creative design process, including packaging and promotional materials.
   • Apply in-depth knowledge of the FMCG industry to develop relevant and effective marketing strategies.
   • Keep abreast of industry trends, consumer behaviour, and competitor activities to ensure the brand remains competitive and innovative.
   • Drive new product development initiatives, based on market research and consumer insights.
3. Skills:
   • Strong project management skills, with the ability to handle multiple tasks and deadlines.
   • Excellent communication skills, both written and verbal.
   • Strong analytical skills with the ability to interpret market trends and consumer insights.
   • Proficiency in Microsoft Office Suite and marketing software tools (e.g., Adobe).
   • Experience working with creative agencies and external partners.
   • Knowledge of the latest marketing trends and digital platforms.
4. Attributes:
   • Creative, innovative, and results driven.
   • Strong attention to detail and commitment to quality.
   • Ability to work collaboratively in a cross-functional team environment.
   • Highly organized and capable of managing various initiatives simultaneously.
5. Working Conditions:
   • Some travel may be required for events and exhibitions.
   • Flexibility in working hours may be needed for specific campaign launches.