Senior Executive, Marketing (Ninja Mart - FMCG)

Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.

At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.

1. App Marketing Management
   • Responsible in managing Ninja Mart Marketing App
   • Collaborate with multiple stakeholders, such as product and commercial teams to develop and execute strategies to drive app downloads and increase the user base
   • Plan and implement campaigns to re-engage lapsed users and retain active users through loyalty programs, push notifications and in-app messaging
   • Design and implement in-app events, promotions, and gamification strategies to enhance user experience
   • Track and analyze user behavior and engagement metrics to understand app performance.
   • Act as a bridge between commercial and product teams to align app enhancements with user need
   • Consolidate any issues regarding the app and work directly with Tech team to resolve the issues
2. Drive Marketing Campaigns & Strategies
   • Define and support overall Brand Marketing integrated strategy together with the regional marketing team
   • Responsible for coherent and consistent brand image across all retail touch points in our customers physical stores
   • Ensure efficient use of assigned budget to deliver maximum Brand Amplification
   • Drive meaningful Campaigns/Partnerships/Tie-ups/Promotions to enhance brand relevancy and strengthen brand and customer engagement
   • Identify target audiences, objectives and desired outcomes of marketing campaign
   • Develop content of marketing campaigns
   • Lead creative agencies to develop communication ideas, and collateral to execute campaign projects.
   • Identify new trends and insights to bring about effective marketing activities to increase brand awareness, consideration and conversion.
   • Work with internal and external teams to ensure that tasks are completed and programmes are delivered on time
   • Analyze, recommend, and implement CRM related activities to promote attainment, loyalty and spending
   • Develop Go-to-Market Strategies, such as planning of ATL/BTL/TTL or 360 Plan
   • Develop and execute creative marketing/ events planning and all communications initiatives in accordance to brand guideline, principal's strategic direction and market requirements
   • Execute all public relations activities, including liaising with agencies in crafting out adaptable PR plan for Malaysia local market
3. Stakeholder Management and Critical Thinking
   • Ability to make clear decisions based on experience and logic
   • Able to work with multiple stakeholders across multiple teams to deliver marketing projects/initiatives
4. Analytics
   • Identifying and track app metrics and related marketing metrics
   • Provide analytics and insights to aid in growth of Ninja Mart App

1. Degree in Marketing, Business Administration or any other related and relevant field.
2. At least 4-6 years of experience in Marketing preferably within the FMCG industry
3. In-depth knowledge of marketing strategies (brand positioning, advertising, digital marketing and promotions).
4. Proficient in digital tools like media platforms, CRM software, and marketing automation tools.
5. Creative thinking with strong problem-solving abilities to adapt to a fast-paced, changing market.
6. Excellent communication and presentation skills to communicate effectively with both internal teams and external stakeholders.
7. Data-driven and good analytical skills
8. Ability to work under pressure and manage competing priorities in a dynamic environment.
9. Strong negotiation skills and relationship-building capabilities with external partners and vendors.

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