(A) Brand Executive (Senior or AM)

About the job (A) Brand Executive (Senior or AM)

We are looking for a Senior Brand Executive to support the senior regional brand manager in developing, overseeing executing marketing plans, brand launches, manage the existing portfolio of products and implement, track and optimize insight-driven marketing campaigns across online and offline channels.

Prefer someone that is more in tune to modern trade channel Guardian/Watsons/Sasa/ other related pharmacy.

(When sharing your CV, please also share a list of clients that you served before)

Key Responsibility Area - Support Marketing Planning & Execution

• Plan and implement an annual marketing activity including digital marketing campaigns, BTL/Trade Marketing promotions (in-store, roadshows, direct mailers, POSMs) and innovations.
• Based on market and consumer insights, support the development of integrated marketing and budget plans that meet business objectives.
• Proactively partner with Commercial and Cross-functional teams in deliverables including KPI tracking and execution.
• Track KPIs and optimize marketing activities based on business results.
• Manage creatives and content and work closely with the creative team.
• Support the development of digital & social media strategies for the Malaysia Market to raise brand awareness, drive traffic, and sales.
• Offer any ad hoc support to Brand manager as advised.
• Work with agencies and third-party suppliers to deliver the marketing plan in a timely and cost-effective basis.

Mandatory Experience and Qualifications

• Minimum 3-6 years in FMCG industry including hands-on experience in supporting the creation of compelling digital and BTL marketing strategies that have led to achievement of business KPIs.
• Bachelor of Commerce/Marketing or other relevant tertiary qualifications would be advantageous.

Mandatory Competencies

• Self-starter, self-motivated, takes initiative and loves to see the results of their actions.
• Interpersonal savvy ability to establish rapport at all levels, build constructive and effective relationships and be a good team player.
• Negotiation and Conflict Management - negotiates skillfully in tough situations and settles disputes.
• Outcome and results-focused.
• Ability to work in a fast-moving, entrepreneurial environment and quickly adapt to business needs and meet tight deadlines.
• Superior project management skills.
• Superior written and verbal communication skills.
• Superior analytical, data synthesis and reporting skills.
• Understand & up to date with the trends in digital marketing.
• Strong track record of consistent in market delivery.

What you'll get in return

In return for your dedication and hard work, you'll be rewarded with:

• Working in a fast-growing company.
• Expanding your work scope and experience in Digital Marketing to drive the business.
• Involvement and ownership of projects in a growing industry.
• Challenging yet fulfilling career and opportunity to support regional marketing.

Benefits:

• Salary up to RM 5000.
• Beauty Allowance, Medical insurance, Free parking, 5-day work week, Alternate Saturday half day, 12 days Annual Leave.