Social Media Marketing Specialist

Job Title: Social Media Specialist

Location: Ipoh, Perak

Employment Type: Full-Time

Job Summary

We are seeking a creative and results-driven Social Media Specialist to join our team. The ideal candidate will be responsible for developing and executing social media strategies to enhance brand visibility, engage audiences, and drive business growth. You will collaborate with internal teams to create compelling content, manage social media platforms, and analyze performance metrics to ensure optimal results.

Key Responsibilities

1. Develop and implement a comprehensive social media strategy aligned with company objectives.
2. Create, curate, and schedule engaging content (text, images, videos, and other multimedia) across all social media platforms.
3. Manage day-to-day operations of social media accounts, including posting, monitoring, and responding to comments/messages.
4. Analyze social media performance metrics, generate reports, and provide actionable insights to improve engagement and reach.
5. Collaborate with marketing, design, and sales teams to support campaigns and promotions.
6. Stay updated on the latest social media trends, tools, and best practices to identify new opportunities for growth.
7. Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
8. Monitor competitors’ activities and industry trends to maintain a competitive edge.
9. Foster relationships with influencers and other stakeholders to amplify the brand’s online presence.

Requirements

1. Proven experience as a Social Media Specialist or similar role.
2. Proficiency in major social media platforms (e.g., Facebook, Instagram, XHS, TikTok).
3. Strong understanding of social media analytics and tools (e.g., Meta Business Suite, Google Analytics, Hootsuite).
4. Excellent communication, writing, and storytelling skills.
5. Creativity and a keen eye for detail in visual and written content.
6. Basic graphic design and video editing skills (experience with Canva, Adobe Creative Suite, or similar tools is a plus).
7. Knowledge of social media advertising strategies and best practices.
8. Ability to work independently and collaboratively in a fast-paced environment.
9. Bachelor’s degree in Marketing, Communications, or a related field is preferred.