E-Commerce Executive

This role includes managing online store operations, optimizing listings, developing marketing campaigns, analyzing performance metrics, enhancing customer experience, and coordinating inventory, as well as writing and revising compelling product descriptions.

Position: E-Commerce Executive

Department: Marketing Department

Main Responsibilities:

• Develop, refine, and enhance engaging content to promote brand, products, and campaigns on online platforms (Shopee, Lazada).
• Craft clear and compelling product descriptions, promotional materials, and visuals that resonate with the target audience to increase product visibility and sales.
• Collaborate with marketing, sales, and customer service teams to ensure that online campaigns align with business objectives.

Platform Management:

• Manage product listings across multiple e-commerce platforms (Shopee and Lazada), ensuring accuracy, consistency, and optimization.
• Plan, propose, and execute livestream events on e-commerce platforms to boost brand engagement and product visibility.

Campaign Development & Execution:

• Design and implement tailored marketing campaigns, including email marketing, social media ads, flash sales, and seasonal promotions targeting the Malaysian market.
• Monitor key performance indicators (KPIs) such as traffic, conversion rates, and customer retention using analytics tools to improve campaign performance.

Influencer & KOL Engagement:

• Identify and collaborate with Key Opinion Leaders (KOLs) and influencers to promote products through social media and other digital channels.

Market Research & Competitor Analysis:

• Conduct research on e-commerce trends, competitor activities, and consumer behavior in Malaysia to identify new growth opportunities and refine strategies.
• Manage customer inquiries and feedback across e-commerce platforms, ensuring prompt and professional responses.
• Fulfill orders and ensure smooth communication across platforms, driving customer satisfaction and retention.

Cross-Functional Collaboration:

• Collaborate with supply chain and inventory teams to ensure proper stock management and product availability across all platforms.

Requirements:

Knowledge:

• A deep understanding of digital marketing concepts, tools, and trends in the e-commerce industry, with a focus on the Malaysian market.
• Familiarity with e-commerce platforms such as Shopee, Lazada, and key social media channels.
• Knowledge of customer behavior, competitor activities, and current trends within the alcohol beverages industry.
• Understanding of analytics tools and how to interpret KPIs for campaign optimization.

Skills:

• Strong written and verbal communication skills with the ability to craft clear and compelling content across multiple formats.
• Analytical skills to assess digital marketing data and customer insights, translating them into actionable strategies.
• Proficient in using tools for campaign management, content creation, and e-commerce platform operations.
• Time management and organizational skills, with the ability to prioritize tasks and meet deadlines effectively.

Abilities:

• Results-driven with a proactive mindset and the ability to adapt to changing market conditions.
• Ability to work independently and as part of a cross-functional team to achieve business goals.
• Ability to engage effectively with influencers and key opinion leaders to drive brand awareness.
• Comfortable working in the alcohol beverages industry, with an understanding of industry-specific regulations and consumer behavior.

Qualifications:

• Bachelor's degree in Digital Marketing, Marketing, Business, or a related field.
• Minimum of 1-2 years of experience in e-commerce, digital marketing, or a similar role.
• Experience working with e-commerce platforms (Shopee, Lazada) and content management systems.