As the E-Commerce & Design Executive for Wanderlust + Co, you will plan and execute powerful visuals, videos, and concepts for our global audience of accessories lovers. You will assist with developing concepts from a creative brief – from a blank page to a design idea flowing through concept to completion.
You will be required to operate creatively and effectively, with strong communication skills and the ability to leverage key moments in the fashion calendar and digital and offline fashion space. The right candidate will excel at thinking outside the box, connecting opportunities to increase brand awareness while driving the brand’s identity and retail revenue in the desired direction.
The candidate must possess collaborative skills to create images and videos for collection launches, including conceptualizing, photography, videography, digital image editing, video editing, and requisitioning props/supplies.
To excel, you can be experienced or a fresh graduate who loves fashion, retail, and social media (Instagram, TikTok, Facebook, Pinterest, etc.), enjoys storytelling via campaigns, and has acute attention to detail and a genuine interest in being a team player.
Job Responsibilities (including but not limited to):60% - Digital Marketing & Website Optimization- Assist in managing web development projects to ensure the website's functionality, performance, and user experience (UX/UI) are optimized to keep the site robust and ensure a seamless shopping journey for customers.
- Conduct research on digital marketing trends and analyze website traffic, customer behavior, and conversion metrics to identify areas for improvement and support data-driven decisions.
- Collaborate with the marketing team to plan and execute cross-channel campaigns, aligning digital activities with the marketing calendar and ensuring consistency in customer experience.
- Coordinate with internal teams to manage product assets, maintain accurate information, and ensure timely updates across all digital channels.
- Support CRM, email marketing (eDM), and retention strategies, including managing loyalty programs and affiliate marketing, to drive traffic and improve conversions.
20% Branding and Social Media Content- Assist in planning and executing social media content across IG, TikTok, XHS, Facebook, Pinterest, and other key platforms to increase engagement and brand visibility.
- Stay updated on global social media and content marketing trends, initiating conceptualization and execution of exciting and relevant new content ideas aligned with the brand's goals and identity.
- Work alongside the marketing and design teams with content/product shoots, lookbooks, and any other visual projects in line with key trends and the brand's identity.
- Copywriting in line with the brand's voice and identity (e.g., general social captions, newsletters, blog posts, web copy for products and banners, and press releases).
20% Visual Design- Assist in creating visual assets for digital and print use, including eDMs, website banners, social media content, and in-store visuals.
- Capture and edit photos and videos for use on social media and marketing materials.
- Ensure brand consistency across all visual content, maintaining a cohesive and on-brand look while capturing photographs and videos to portray and create beautiful visuals, and experiment with new AI technology for visual creation, including 3D animation.
Minimum Qualifications
- 1 - 2 years of experience within a graphic design or multimedia role; fresh graduates are welcome.
- Strong software skills in Adobe Creative Suite - Photoshop, Premier Pro, InDesign, Illustrator.
- Excellent command of English and strong writing skills.
- Acute sensibility with graphic design elements, i.e., color, layout, composition, typography.
- Strong digital and social media skills - familiar with digital publishing software and the latest social media platforms.
- Experience with professional photography, particularly product projects, and working with DSLRs is a plus.
- Exceptional eye for design and detail – translating that efficiently and effectively to quality print and digital layouts.
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