E-commerce & Channel Marketing Specialist

Key Responsibilities:

Marketplace Management

• Oversee and manage all activities related to our online marketplace accounts.
• Develop the best shopper’s journey and UI/UX within the ecommerce landscape.
• Plan and implement strategies to maximize sales and visibility on these platforms.
• Monitor and analyze marketplace performance metrics including ROI and KPI indexes, adjusting strategies accordingly.

Digital/ Media Buy Strategy

• Develop and execute comprehensive long-term and tactical digital media strategy for marketplace, focus, and hero products, measuring the effectiveness of the media investment, including but not limited to Google Ads and Facebook Boost/CPAS.
• Collaborate with the marketing team to create targeted advertising campaigns.
• Analyze the effectiveness of digital marketing efforts and optimize based on data-driven insights.

Channel Marketing Strategy

• Evaluate strategic channel marketing plans, analyze product developments, gather marketing intelligence on competitors' products, and monitor market trends to propose more effective marketing strategies.
• Manage and optimize promotional activities to drive traffic and sales.
• Create compelling marketing collateral to support channel partners, ensuring consistency with brand messaging. Material includes but is not limited to: A+ content, product content for website/ marketplace, point-of-sales materials, presentations, and other promotional goods.
• Update and maintain ASUS-owned website banners, product information, store locator list, online store layout, and content.
• Execute activities based on quarterly/half-yearly marketing planning and budget control.
• Communicate effectively with management and peers within the company as well as externally.
• Assist in executing various marketing events and campaigns, product launches, trade shows, dealer gatherings, conferences, and seminars aimed at engaging partners and end customers.
• Assist management in any other tasks as assigned.

Requirements:

• Candidate must possess at least a Bachelor's Degree in Business Studies/Administration/Management, Marketing, Advertising/Media, Mass Communications, or equivalent.
• Proven experience in managing online marketplaces such as Lazada, Shopee, TikTok, or similar platforms.
• Passionate about e-commerce and online marketplace management.
• Strong analytical skills and the ability to interpret data to drive business decisions.
• At least two (2) years of working experience in the related field is required for this position.
• Self-starter, self-motivated, able to work independently, and can manage multiple projects under minimal supervision.
• Basic knowledge in MS Office (MS Word, MS Excel, MS PowerPoint).
• Interest in IT, gadgets, hardware, components, and/or desktop solutions is an advantage.
• Good command of English and Bahasa Malaysia, both spoken and written.
• Display a positive and agile attitude, friendly personality, ability to interact with various groups/levels of people, willingness to learn for self-improvement, and possess keen attention to detail.
• Possess own transport.