Director of Sales – Hospitality

Develop and set revenue sales and marketing strategies for the hotel to ensure plans are implemented, results are monitored and sales goals are achieved. Regularly sell hotel rooms, meeting rooms, and food and beverage through direct client contacts. At the company, we look for people who are charming, confident, and internationally-minded; people who know what it takes to exceed guest expectations.

People

• Manage day-to-day sales activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance.
• Educate and train sales team that is responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies. Ensure staff is properly trained and has the tools and equipment to carry out job duties.
• Work with other department managers to ensure proper staffing levels based on guest volume.

Financial

• Achieve budgeted revenues and personal/team sales goals and maximise profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.
• Produce monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.

Guest Experience

• Provide guests with information (example: loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience.
• Develop and maintain relationships with key clients and outside contacts in order to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services.
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.

Responsible Business

• Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.
• Develop awareness and reputation of the hotel and the brand in the local community.
• Perform other duties as assigned. May also serve as manager on duty.

Accountability

This is the sales and marketing job in a full or limited service hotel and may include meeting space and/or catering facilities. May manage professional level and administrative sales team members.

Job Requirements

• Bachelor’s degree / higher education qualification / equivalent in marketing or related field, and two to four years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team, or an equivalent combination of education and work experience.
• Must speak local language. Other languages preferred.

About The Hotel:

• Experience a seamless blend of comfort and breathtaking views at our exquisite hotel. Situated in the heart of the prime business district and overlooking the beautiful Penang Strait, convenience is at the forefront of this hotel’s location. With popular shopping malls, financial hubs, tourist attractions, eateries, and vibrant night spots just a 5 to 10-minute drive away, our prime location offers unparalleled convenience for both business and leisure travelers. Its central location on mainland Penang also provides easy access to the North-South and East-West Highways, as well as Penang International Airport (PIA).
• Stylishly appointed rooms and suites with modern amenities, plush bedding, and stunning vistas, provide the perfect sanctuary for relaxation offering a serene retreat where you can unwind and recharge after a long day.
• Embark on a culinary journey at our renowned restaurants, from international flavors to local delicacies, our diverse dining options cater to every palate, guaranteeing a memorable gastronomic experience.
• Whether you are visiting for business or leisure, our state-of-the-art facilities and dedicated event spaces are designed to meet your every need.
• Experience the perfect blend of convenience, comfort, and leisure, where exceptional service and modern amenities create a memorable stay for every guest.