Director, Consumer and Marketing Insights

Company Description

NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers, and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NIQ GFK is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Description

We are seeking a passionate and strategic leader to join our team as a Director, Consumer and Marketing Insights. In this role, you will act as a trusted partner to our clients, building strong relationships and delivering impactful insights that help them achieve their strategic goals. You’ll work closely with cross-functional teams and leverage your expertise to craft compelling, data-driven narratives that drive business growth.

Responsibilities:

• Build and maintain strong, collaborative relationships with clients and colleagues, becoming a trusted partner for marketing, sales, category teams, and beyond.
• Understand client needs and design solutions that address both strategic and tactical objectives.
• Deliver analytics and insights services, including tactical client training for NIQ and GFK CMI solutions such as Brand Health, Segmentation, Usage & Attitudes, Customer Experience, Shopper insights, and Qualitative research.
• Provide flawless execution of research and analytics, ensuring accuracy and timeliness.
• Identify business opportunities through regular client interactions, collaborating with the Account Development team to drive growth initiatives.
• Develop a deep understanding of client priorities and demonstrate how our solutions align with their business goals.
• Create and deliver compelling insights, providing clear, actionable recommendations that empower clients to grow their business.
• Serve as a confident and engaging storyteller, presenting data-driven insights in a way that resonates with diverse audiences.

Qualifications:

• Minimum of 15 years of experience in market research, with a focus on consumer and marketing insights.
• Strong client-centric mindset and ability to foster meaningful relationships.
• Deep understanding of the data analytics industry, including products and solutions such as Brand Health, Segmentation, Usage & Attitudes, Customer Experience, and Shopper insights.
• Awareness of market trends and interdependencies impacting client businesses.
• Exceptional time management and prioritization skills, with a proven track record of delivering projects on time.
• Strong analytical skills, with the ability to confidently interpret and analyze data.
• Problem-solver with a solutions-oriented mindset.
• High attention to detail and accuracy in all aspects of work.
• Engaging presenter with excellent verbal and written communication skills.
• Experienced in working within an analytical environment.
• Proficient in tools such as Microsoft Excel and PowerPoint.

Our Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance Program (EAP)

About NIQ:

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our commitment to Diversity, Equity, and Inclusion:

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: NIQ News Center