Digital Performance Marketing Executive

Responsibilities

• Campaign Management: Plan, execute, and optimize digital marketing campaigns across various platforms, including Google, Meta, TikTok and other channels.
• Performance Analysis: Monitor, analyze, and report on key performance metrics such as ROI, ROAS, CPC, CPA, and conversion rates to assess campaign effectiveness and identify areas for improvement.
• SEM: Develop and implement SEM strategies to increase organic search visibility and drive targeted traffic to the website.
• A/B Testing: Conduct A/B testing and multivariate experiments to optimize ad creatives, landing pages, and user experience.
• Collaboration: Work closely with the content, design, and development teams to ensure cohesive and effective campaign execution.
• Audience Targeting: Identify and target key audience segments through data-driven strategies to improve campaign relevance and engagement.

Minimum Requirements

• Minimum of 3 years of experience in digital performance marketing.
• Proven track record of managing successful digital marketing campaigns.
• Strong analytical skills with experience in data analysis and reporting.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
• Excellent communication and presentation skills.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

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