Digital Media Specialist

Job Responsibility

Content Idea On & Concept Development

• Collaborate with the marketing team to brainstorm and develop creative concepts for digital media campaigns, aligning with brand messaging and marketing goals.
• Generate innovative ideas that translate brand strategy into engaging visuals and videos, including for social media, website, and digital ads.

Media Strategy & Planning

• Partner with the digital marketing team to develop and implement media strategies aimed at increasing brand visibility and driving audience engagement.
• Research audience trends and competitor content to guide content strategies and improve creative direction.

Visual And Video Content Creation

• Create high-quality visuals, graphics, and video content tailored to various digital platforms (social media, website, email, ads).
• Edit and enhance multimedia content using tools such as Canva, CapCut, Adobe Creative Suite, and other editing platforms, ensuring content is visually appealing and consistent with brand standards.
• Stay updated with trends in design and video editing to keep content fresh and relevant.

Branding & Identity

• Ensure that all media content maintains a cohesive brand identity and aligns with brand guidelines across channels.
• Collaborate with the brand and marketing teams to build a strong, recognizable brand presence through digital media.

Campaign Support & Cross-functional Collaboration

• Support digital campaigns by producing engaging media content that enhances audience engagement and conversion rates.
• Work with content creators, social media managers, and cross-functional teams to ensure cohesive storytelling and seamless content distribution.

Performance Analysis & Optimization

• Track and evaluate the performance of visual and video content, using insights to make data-driven adjustments that enhance future media efforts.
• Optimize content to better meet audience preferences and improve engagement, leveraging analytics to inform strategy.

Job Requirements

• Bachelor’s degree in Marketing, Digital Media, Graphic Design, Visual Arts, or a related field.
• 3+ years of experience in digital content creation, media production, or a related role.
• Fresh Graduates are welcome to apply.
• Able to communicate in English, Bahasa Malaysia, and Mandarin. (Mandarin is a must)
• Proficiency in design and video editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Strong understanding of digital media strategy, branding, and storytelling techniques.
• Highly creative with excellent attention to detail, able to blend visual appeal with strategic intent.
• Strong organizational and project management skills, with the ability to handle multiple projects and meet deadlines.
• We only prefer candidates who are proficient in Mandarin.

Job Benefits

• EPF / SOCSO / EIS & PCB
• Annual Leave
• Medical Leave
• Staff Gift on Special Occasions
• Fun & friendly working environment