Digital Marketing Specialist (Mandarin)

Job Responsibility

• Develop and execute social media strategies (FB, IG, TikTok, Xiaohongshu) to increase brand awareness and engagement.
• Manage and optimize paid ads on Facebook Ads.
• Plan and execute content marketing strategies and marketing campaigns.
• Analyze performance data and refine strategies for better ROI.
• Stay updated on digital marketing trends and travel industry insights.

Job Requirements

• Achieve at least Diploma certificate in marketing or related field.
• Proven experience in digital marketing, preferably in travel or lifestyle industries.
• Language requirement: Mandarin (compulsory).
• Strong knowledge of social media management and paid advertising platforms.
• Excellent copywriting skills for engaging content creation.
• Creative, data-driven, and results-oriented mindset.

Job Benefits

• EPF / SOCSO / EIS
• 5 Working days
• Annual leave
• Medical leave
• Accommodation provided for outstation candidate