Digital Marketing Specialist (Automotive Industry)

#Digital Marketing #Social Media Management #Search Engine Optimization #Paid Advertising #Content Creation #Email Marketing #Collaboration #Automotive

Salary Package: RM3000 - RM5000 commensurate with experience

Job Location: Malaysia, Bukit Jalil, Kuala Lumpur

Job Types: Permanent, Full time, Onsite, Hybrid, 5 days

Business Sector: Automotive Accessories Distribution, Wholesale, Customization & Solutions Provider

Key Responsibilities:

Develop Digital Marketing Strategies:

• Create, implement, and optimize digital marketing strategies across multiple platforms such as social media, email, search engines, online marketplaces, and affiliate marketing.
• Analyse market trends and consumer behaviour to adjust strategies effectively.

Social Media Management:

• Manage and grow the company’s presence on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content, schedule posts, interact with followers, and track the performance of campaigns.

Search Engine Optimization (SEO):

• Optimize website content for search engines to improve organic rankings and drive traffic.
• Conduct keyword research, on-page and off-page SEO, and monitor search engine algorithms.

Paid Advertising:

• Plan and execute paid advertising campaigns across platforms such as Google Ads and Facebook Ads.
• Analyse ad performance, optimize spending, and ensure that campaign goals are met.

Content Creation:

• Develop and manage the creation of digital content, including pictures, videos, banners, infographics, and other media, to engage and inform target audiences on a monthly basis for online campaigns.
• Oversee the content calendar and collaborate with other departments for content creation.

Email Marketing:

• Design and execute email marketing campaigns, including newsletters, promotional offers, and product updates, with Mailchimp.
• Monitor email performance metrics such as open rates, click-through rates, and conversions.

Collaboration:

• Collaborate with cross-functional teams, B2C sales teams, and B2B sales teams.

Key Skills:

• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads, SEO tools, CRM systems, etc.).
• Strong knowledge of SEO and SEM techniques.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving ability.
• Analytical mindset and ability to use data to drive decisions.
• Knowledge of email marketing platforms (e.g., Mailchimp).
• Ability to manage multiple campaigns simultaneously.

Company Profile:

At CARSTOM, we offer our employees an engaging working environment and the opportunity to advance with top-quality brands in the automotive industry.

Join us, and you have the chance to create your own career pathway. We look forward to seeing how you can contribute to our growth and invite you to grow with us, for we cannot journey alone.

Carstom Website:
https://www.carstom.com/pages/about?srsltid=AfmBOooLYJ2AHW2EEChV34rPa6_XzLXkMZ2yAaFmeABIphLuQtMfsOPm